Becky J Anderson, Product-Based Business Coach + Consultant

01/14/2022

An interesting read for those in e-Commerce.

In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption. Here are the top three retail technology trends we see as we enter another growth year of e-commerce.

01/19/2021

Product-based business owners, listen up! Like it or not, Amazon has our customers struggling to pay for shipping. I get asked a lot by clients how to price their products around the "shipping issue." This is especially common with products like candles or anything that weighs a lot. If you offer free shipping, you lose your shorts, and if you charge shipping, your product is too expensive in the customer's eyes.

Here's how we do it in our business. We make bundle packs. For example, to ship one bottle is almost the same as to ship two. So, we require two packs and offer a few dollars off for a two-pack. It's a win/win because the customer gets more for less and doesn't complain about the shipping because it is a smaller cost for what they are getting. Rarely do we sell just one bottle since we've done this. Our average size has gone up and customer satisfaction has gone up with it. Big win/win on both sides. Do you offer bundle packs? Is this something you want to try now in your small business?

01/18/2021

📌A behind-the-scenes hack from my small business for product-based businesses. Use more UGC (user-generated content) ⁠
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Because the J-Month are slow and January is especially slow after big holiday sales, we came up with an idea to help drive engagement and list building. We made up a postcard to send out in all of our orders, encouraging our customers to send us pictures of our product in use or to tag us on social with their pictures. If we use their photos in our marketing, we give them a $10 credit to our store.⁠
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It's a win/win because they get free products, and we get free pictures. You should try it. What are you doing to keep things going during the slowest J month of the year?

09/10/2020

Make sure you check out this event and get signed up.

If you've ever asked "what do I work in my business, and why," Commerce Collab guest Becky J Anderson, Product-Based Business Coach + Consultant has a strategy and plan for you.

Without a plan in place, your business will probably never break certain marks ($1m anyone?). But with an intentional plan for your days and weeks, you can discover opportunities in your business beyond your wildest dreams.

Tune in for Becky's straight up, hard-won advice on the 5 key areas you need to touch on in your product biz each week, and also get her insider tip on how and where to find trends and capitalize on them with both your products, and your buyers.

And if you've ever worried about raising your prices, Becky's story about her client who raised his prices by $100 and catapulted his sales is sure to inspire you!

Join us at 👉 thecommercecollab.com

09/03/2020

Who just busts out the fall decor when it’s 109 degrees outside? That would be me 🙋‍♀️ You know you’re a business owner when you decorate early because you need props for a fall product photoshoot. 😂 Now if only the weather would cooperate and turn into pumpkin weather. 🎃 Desert problems over here. 🌵 ☀️ Have you pulled out the pumpkins yet?

08/25/2020

Things in my business that just make sense and might help you too.⁠
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Planning and Batching Work - I plan my schedule for the week on Sunday. I find I'm way more productive if I schedule my day out in blocks where I work on specific departments of my business on the same day. ⁠
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For example, I have five areas of my business I like to touch every week and make sure I'm staying on track. They are Operations, Sales and Marketing, Business Development, Administrative, and Customer Service.⁠
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I always start Monday morning with Administrative planning and reviewing the numbers from the week before. With your business, you have to be intentional and make sure you're touching each department each week to keep things on track; because a goal without a plan is just a wish. What are you working on today?⁠ It's a production day for us.

08/24/2020

Hello, Monday.

Never will I ever complain about Monday when there are a lot of eCommerce orders to get out after a busy weekend, especially in today's world. I love our loyal customers so much, and being an eCommerce business owner.

08/19/2020

Are you on the struggle bus trying to work business with the littles and the new way of doing school?⁠
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In one of the masterminds I run, one of the gals asked me, "how do I do this?" I'm so overwhelmed, and I don't know if I can do the new normal and keep my business going.⁠
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Let me tell you, friend, everyone is feeling the same way.⁠
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It can become overwhelming and stressful. You can start to question yourself and wonder if you're ever going to get there. ⁠
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Here's the deal. It's all about small steps added up consistently, day after day that turns into huge rewards. Keep making the calls, keep showing up, keep taking action CONSISTENTLY, and you'll get there. ⁠
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Think about it this way, if you do just two things a day to move your business forward, EVERY DAY for a month, that is 60 things you will have done for your business. Think about how many things you will have done in a year. ⁠
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This is the advice I have given my team for years. I would tell them if the end of the day has come and you haven't done anything for your business- you are better off throwing a catalog out the door because somebody will have to pick it up and they might see it and buy the products in it. All joking aside, it doesn't matter how big or small the two things you do are, just do two and don't quit, just because our regular routines are gone. ⁠
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So my advice to you is to enjoy the time you have with the kids, the new normal will go away one day. What two things are you going to do for your business today?⁠
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By the way, the handsome little guy is my youngest grandson and he spent some time with me helping with the Amazon shipment at the office.

06/17/2020

Love seeing retail sales up.

Apparel sales rose 188%.

02/29/2020

Today on the podcast, Lorena Garcia from LoveMajka.com, shares it all and goes deep into what has made her company successful. Enjoy!

http://bit.ly/MillionInTwoYears

02/28/2020

Pop-Up shops are a great way to grow your sales! Listen to Nicole Simms, CEO of Creative Visual Solutions, on the podcast today, and take notes of her amazing tips!

http://bit.ly/UsePopUpShops

02/26/2020

I am so excited to introduce you to Lorena Garcia from LoveMajka.com. Her products are designed for mothers to be and during postpartum. She is changing the world of motherhood and helping empower new mothers to take care of themselves.

She has such an exciting story, and her business is booming! She started her business less than two years ago, and she will be crossing the million-dollar mark this year.

She started her business because she was overwhelmed and couldn't find balance being a new mom and a busy career.

Today on the podcast, Lorena shares it all and goes deep into what has made her company successful. You can listen here:
https://www.beckyjanderson.com/blog/episode45