Ingenuity Marketing Group

10/20/2026

After optimizing Crosstown Mechanical's Google Ads account through keyword consolidation and creating a branded search campaign, we compared performance in the account before and after the change. Spoiler alert: performance improved exponentially!

And what's even better is ad costs stayed relatively flat. That's the power of continued account optimizations. Greater efficiency. More leads. Less cost.

Curious about how a strategic Google account restructure can transform your ad performance? Check out Crosstown's digital advertising results:

Are you spending too much on Google ads and getting the wrong leads for your specialty contracting business? View this case study on how to save hundreds on your budget.

10/15/2026

Dawn enjoyed the Society for Marketing Professional Services Twin Cities AEC Marketing Solutions Showcase yesterday. It's always a great time getting to meet with local AEC marketing professionals.

Thank you to everyone who stopped by our booth to connect — it's always energizing to spend time with other professionals in the industry. Thanks as well to SMPS Twin Cities for putting together such a well-organized event, and to all the attendees and fellow exhibitors for the great conversations.

Hope to see you next year!

10/12/2026

Get marketing insights every quarter, built for professional service marketers and delivered straight to your inbox!

If you're marketing or growing a professional services firm — accounting, architecture, engineering, construction, legal, financial, consulting, or beyond — you know the strategies of each industry are a little different and often complex.

That's exactly what our newsletter specializes in. Each issue brings you practical marketing insights made specifically for you and your team: strategy tips, industry trends, and ideas you can actually put to work.

We want to provide you with what's relevant to the way professional services firms actually stay visible and grow.

Subscribe here: https://ingenuitymarketing.com/newsletter/

10/07/2026

Ingenuity Marketing Group is excited to be part of SMPS Twin Cities' 2nd Annual AEC Marketing Solutions Showcase on October 14, 2026, from 8:00–11:00 AM at the Wilder Center in St. Paul. Dawn and Christine will be representing Ingenuity at a booth and are excited to connect with AEC professionals!

If you're a marketing professional in the architecture, engineering, and construction (AEC) industry looking to explore new tools, see live demos, and walk away with fresh resources and fun swag, be sure to register and check out this FREE showcase! Link to learn more about the event and to register is below! Did we mention the free coffee and treats?

Join us for our 2nd Annual AEC Marketing Solutions Showcase!

10/06/2026

Running a successful paid search campaign is a process. Swipe through for a quick breakdown of the steps we follow to build campaigns that actually perform!

Paid search isn't a "set it and forget it" game — it takes the right foundation and consistent attention to get real results.

Need support with your paid advertising efforts? Reach out to us today!

10/02/2026

The SMPS Heartland Regional Conference flew by, and Day 3 has already wrapped up! The conference was packed with insights, and it was great meeting so many incredible marketers focused on developing strategies for A/E/C firms. Dawn and Christine loved connecting with so many of you and are looking forward to staying in touch — and to seeing everyone again in couple of years!

If you attended, what was your favorite part of the conference?

10/01/2026

Day 2 of SMPS Heartland Regional Conference was incredible! Today, Dawn and Christine took the stage and did an amazing job! They also attended other speakers today such as Alan Witt, Catie Wheeler and Kelsey Ashburn and are enjoying learning with others in the industry. They will still be around tomorrow so swing by Ingenuity's booth to say hi if you haven't already!

10/01/2026

LAST CHANCE IN CINCINNATI to get your free, inspirational reading at the SMPS Heartland Regional Conference! If you haven't stopped by our booth yet, say hello to Dawn Wagenaar and Christine Nelson and request a free tarot reading with intuitive Patricia Rose Divines!

While you wait for your turn with Patricia, ask Dawn and Christine your questions about reinventing branding strategy, content marketing and pursuit. We just spoke about all of this in the morning session, so let's catch up! See you soon!

09/30/2026

We are featured at the SMPS Heartland Regional Conference! Day 1 has been a blast! It's been great to meet, talk and connect with everyone! If you're at the conference you can find Dawn Wagenaar and Christine Nelson in the exhibit hall. Tomorrow, October 1st, they are speaking at 10:30 am ET on the topic of "4 Ways to Reimagine Proposal Content for Marketing Differentiation." They'll also checking out other speakers to fill their brains with amazing marketing and branding strategies for A/E/C firms.

09/29/2026

Reimagine what's possible in Cincinnati and stop by for a FREE Tarot Reading! Our booth at the SMPS Heartland Regional Conference will have a special guest... Patricia Rose Divines!

Patricia has traveled the world to hone her skills of intuition and interdimensional communication to inspire everyone to reach for the stars!

Patricia will handle your personal questions. We can also chat about reimagining your branding, content marketing and pursuit. It's going to be so fun at hashtag !