Ingenuity Marketing Group

09/01/2026

General marketing frameworks can feel like they don't work for professional service marketing - and that's a bit true because the majority of them were designed for product marketing.

Those in professional service marketing have always had to adjust strategies in order to fit a variety of audiences and referral sources. Now with the technology layer added on top, it can be hard to create and navigate a marketing plan that actually works.

That's why, with over two decades of experience under our belt, we created the "Marketing Basics Guide". It's not a fully comprehensive guide to marketing, but it will help you gain perspective and focus on your marketing direction.

Whether you are new to professional services, newly in charge of a team or just want to stay at the top of your game - check out our "Marketing Basics Guide" here:

Professional services marketing strategies require tools to implement them. Download the latest resource here.

08/31/2026

A website refresh can change not just how the website looks but how it functions for your company, your customers and vendors.

When Crosstown Mechanical (tag) came to us with their site that they couldn't easily update, we found other areas of opportunity for them to enhance their website further. These areas focused on lead generation, brand consistency, and how the company shows up to both customers and vendors.

Now they have a flexible new site that they can update when needed, a refreshed visual brand, and a style guide to keep it all consistent going forward. Check out the full story of this website refresh here:

https://ingenuitymarketing.com/portfolio/website-aec-marketing/

08/29/2026

Happy Birthday to the one and only... Dawn Wagenaar!

Dawn has built a strong, dedicated team and that strives to deliver excellence for clients. But what really sets Dawn apart is that she brings that same loyalty and consistency to everything and everyone in her life. From book club, to her dance classes, high school friendships and her family. She shows up.

Whether it's a client, a coworker, or the people she loves most, Dawn brings a sense of true compassion and care, that inspires those around her.

Here's to celebrating you today, Dawn! We're lucky to have you. 🎂

08/17/2026

We love sharing information that can help professionals work better and drive the results they desire. This week gives us a chance to do that!

August 18th at 11 AM CDT - Dawn Wagenaar and Christine Nelson will lead a webinar for Greater Cincinnati Society for Marketing Professional Services (SMPS) about Talent Branding for Recruitment. (Link to webinar here https://greatercincinnatismps.starchapter.com/meetinginfo.php )

Be sure to register today if you haven't already! You won't want to miss this conversations!"

08/13/2026

We were honored to work with The Wyoming Foundation for Civil Justice (tag) on their association branding and digital presence to help people who can't afford legal representation.

This work began because The Wyoming Foundation for Civil Justice (formerly Equal Justice Wyoming Foundation) had brand confusion with the state's judicial branch legal aid program. This affected their site traffic and mission because many visitors were looking for legal help, but the foundation's real audiences are donors, attorneys, and grantees.

By understanding their audiences and different communication needs, we helped shape many impactful changes for the assocation. These changes included a new name, a new logo, and a website built to speak clearly to each group it serves.

Learn more about this project and how to support legal aid here.

The Wyoming Foundation for Civil Justice needed to differentiate from state legal aid resources, working with Ingenuity Marketing Group to rebrand and launch a new website.

07/28/2026

People work with people, not companies. That's why we encourage leaders across industries to post a little more on LinkedIn when they can. Because personal brands plus a powerful business brand will bring your communication to a whole new level of meaning with your business relationships. Christine explains this further in the video below and on our site!

https://www.youtube.com/watch?v=xEKB2BJZWGg&t=8s
https://ingenuitymarketing.com/personal-branding-for-leaders/

Ingenuity Marketing Group’s lead communications consultant Christin...

07/24/2026

Business development doesn't have to feel or be like a performance. Whether in-person or on LinkedIn.

Our latest blog, ""Social Business Development for Introverts (and other Busy Professionals)"", is a great resource for those who find networking difficult or just don't know where to start. The article is packed with strategies for growing your network and your book of business - in ways that feel right and reflect your personality. Read it here and let us know your thoughts!

One of the biggest mistakes we see professionals make with online networking is asking for a meeting too early. Before the ask, earn their trust.

07/21/2026

As algorithms evolve, FAQs have become a core part of website development to stay relevant and keep up with the competition. They are not only helpful for current users or customers, they’re now also essential for AI-powered search visibility for professional service firms and their thought leaders. Learn more (or refresh your memory) by reading our blog on this topic here:

Learn how you can leverage the power of questions to position your CPA firm for success. Discover why FAQs work, the best ways to find questions, and how to add them to your website.

07/16/2026

When ACEC Minnesota wanted to increase awareness and participation among outstate transportation leaders and professionals for their 2026 Minnesota Transportation Conference & Expo, we were happy to partner with them. Together we explored brand messaging, participant perceptions, and event promotion techniques. In the end, the 2026 campaign provided a strong foundation for future event promotions through ACEC Minnesota.

If you're looking to elevate your association events, let's connect!

Ingenuity implemented research and PR to build brand recognition for the Minnesota Transportation Conference & Expo.

07/14/2026

We asked our team to share their song of the summer and the playlist did not disappoint. What's on your summer playlist?