Ingenuity Marketing Group

06/01/2026

We're nearing the halfway point of the year and it's a great time to check in and see how you are tracking to your goals. ICYMI: This blog is a great resource if you need a refresh on how to track ROI and measure marketing value so you can finish the year strong!

Is your marketing ROI telling the right story? Here’s how to show the value of marketing in your A/E/C firm.

05/20/2026

We were just talking about this in Palm Springs.

But if you’re not going to AAM Summit, just know that the 2026 Association for Accounting Marketing (AAM) for Compensation Report will help you break new ground.

This year, our analysis goes even deeper by firm size. This report delivers insights on the skills and team structuring that is taking accounting marketing into the future...right now!

We certainly can’t wait to share comparisons of the 2026 survey to 2024...with details on:

M&A and AI impacts

Health care benefits

Promotions

New hires

New perks

Equity positions

And so much more.

Download the Executive Summary or Purchase the full Report.
https://accountingmarketing.org/category/surveys-studies-research-and-more/

05/06/2026

Too many accounting firm partners try to wear all the hats...and some forget to wear the most important ones.

We told this story of two successful firms a few years ago. It’s based on our own experiences helping managing partners achieve higher growth and eventually a successful merger. These stories are still relevant today even in the age of private equity and strategic M&A.

You need a strong marketing and business development culture to build higher intangible value but also to position your partners for an easier exit. But what does that look like?

Check out the whitepaper and let us know what resonates for you.

Discover how a formalized marketing and business development structure can unlock clearer exit pathways—and more negotiating power.

03/26/2026

Keyword analysis is still a strong part of your research game in 2026. You can look at data on search trends in your own analytics feed, on social or Google. Keywords can also help you in this AI era of queries and FAQs. We love digging into this area for our clients and maximizing what's already good about their strategy.

https://ingenuitymarketing.com/should-i-include-keyword-analysis-in-my-marketing-plan/

03/20/2026

❗"Think and act like a member first and a marketer second." Whether you know it or not, when you're a marketer, you're an advocate for a community… sometimes it's a community within a community! We're happy to be members of the accounting, AEC and association communities. Keep up the awesome work, all of you hardworking marketers out there! ❗

03/08/2026

What an amazing force of women professionals we networked with this week at an SMPS and NAWIC co-sponsored event for Women in Construction Week. Happy International Women's Day, too!

02/26/2026

Once or twice a year, revisit your brand positioning. Review your messages. Are they still accurate? Do they feel right? Has something changed? Here's your sign to give your new leaders brand training.

https://ingenuitymarketing.com/why-should-your-new-leaders-get-brand-training/

02/24/2026

What are the top questions we're getting from AEC marketers right now?

They include:
+ What email marketing tools are effective for engineering service providers?

+ How do I set up a Google Ads campaign targeting the right engineering project clients?

+ Which online advertising platforms work best for promoting an engineering consultancy?

+ What are effective digital marketing strategies for an engineering firm?

+ How can I use social media to attract clients for my engineering firm?

All good questions! Check out our blog for the answers and start becoming Wildly Effective!

02/15/2026

This is a business fable based on true stories of successful mergers that Ingenuity supported in the past decade.

The intangible assets that high-growth firms leverage every day to be in a position of strength (for niche service growth and partner succession) are the same ones that can support a clearer and cleaner exit strategy for current and future partners.

This whitepaper shares two stories of managing partners and what it took to successfully attract a large firm acquisition while negotiating from a position of strength...not weakness.

You may not be in the market to sell right now, but the information shared in this whitepaper is for any firm that wants to achieve higher growth.

https://ingenuitymarketing.com/true-tale-of-accounting-leader-exits/

02/07/2026

We loved hearing your feedback about personas and messaging during Christine's SMPS South Florida presentation in January. Thanks for your interest in creative research!

https://www.facebook.com/smpssouthflorida/posts/pfbid0W7YtDHA7AwyHxDavdzyJoMvDHPzRCPkWaWMbhDHwkhp8zsoRmGh6PGLqGPHiAe12l?__cft__[0]=AZYgf675yjTgClLuDFj8q5O_jz_9sdNxMXCssAtU1jbrKvKPDA0iIPWeOVEmZqMJbmODdSl_abGRxo6Ta6HorXSxa6HNu-dDEZftyBo5HKQrn-vXcQqICsv1EfA3DSUrJhtuYVh5cytUvD7zKeLp_PPWPUk0nVB7gGKdcGzRv9q4p9U6GtWEuvekv98y8Hf46CM&__tn__=%2CO%2CP-R

Still thinking about yesterday’s SMPS South Florida webinar 👀💡

Efficient Research: Get Creative with Audience Targeting & Message Personalization was a timely reminder of how powerful focused research can be.

Christine Nelson of Ingenuity Marketing Group shared practical ways to:

✂️ Cut through research overload
🎯 Zero in on the audiences that matter most
🗣️ Create messaging that feels relevant, human, and resonant

The big takeaway?
Starting with the end in mind — who we’re trying to reach and why — brings clarity and confidence to our work. Research becomes a strategic guide, and personalization becomes purposeful and impactful.

A huge thank you to Christine for the thoughtful insights and real-world examples, and to our SMPS South Florida Education Committee for organizing an engaging and educational program for our chapter and friends in the Twin Cities. 👏

If you joined us, we’d love to hear your biggest takeaway — and if you missed it, this is one conversation worth revisiting.