Essential Marketing Group

10/21/2026

Own it! Tell us what you’re good at!

10/20/2026

You have no idea how incorrect info or missing content on your website can affect your business. Do a self audit today and then let’s talk.

We offer free website audits and paid deep dive audits. Both are helpful for making sure your website is working for you and not against you.

10/14/2026

Are you still using a Gmail for your professional communication with clients? If so, it may be time to level up to a Google Workspace account that uses your domain. It’s only about $6 per month. Do it now!!

10/08/2026

Case study: I have a client that only had blog posts on their website for a service they no longer offer. Their website inquiries were always for that service and they didn’t understand why. We took those down and started posting about what they actually do and within 2 weeks they have a website contact with a booked estimate. Huge win!! Just from writing a couple blogs!

AI is running every search engine and it likes to pull from blogs. Start posting or be left behind!

10/07/2026

Other quick tips while we’re on the topic -
- Put a hook on the screen - for this video I put the question I was answering on the screen.
- Give them a reason to stick around and watch - wait for the example videos.
- Add captions so people who watch on silent can still enjoy your video and stay for the info.

If you’ve already made this change, let me know how it’s going. Are your views and engagements increasing?

09/25/2026

Just like on FB and Instagram, now you can collaborate on LinkedIn! Give it a try!!

09/23/2026

Had the best time speaking at a Little Black Book lunch and learn this past week! I got to sit down with a room full of incredible women business owners and talk through what’s actually working on social media right now, and just as importantly, what’s not.

Biggest takeaway of the day was how impactful TikTok can be for your business social media. Specifically how important it is to be on there due to its incredible search engine. If you still think that TikTok is just an app for dancing teenagers, you’re wrong. Comment TikTok and we can chat about it.

Thank you to Alice Davis for inviting me and everyone who showed up ready to learn! This is exactly the kind of room I want to be in.

08/28/2026

This is great news! If anyone has a Squarespace website, we do free ADA audits. We would love to help you!

🚨 Missouri small business owners: a new law just changed the game on website accessibility lawsuits.

As of August 28, Missouri SB 907 is in effect.

WTF is MO SB 907?

If someone claims your website has an accessibility violation, you may now have an opportunity to fix the issue before getting dragged into expensive litigation.

If you receive detailed notice of a problem and make a good-faith effort to correct it within 90 days, Missouri law can give you added protection against lawsuits that appear designed mainly to force a quick settlement.

Why TF does this matter?

Because small businesses have increasingly faced ADA-related website claims where the cost of hiring an attorney can be far higher than simply paying a settlement.

This law is meant to discourage abusive or mass-filed accessibility lawsuits.

BUT…It does NOT mean your website no longer needs to be accessible.

Federal ADA requirements are still a thing, and legitimate accessibility claims can still be brought.

The takeaway for small businesses is simple:

✅ Keep your website accessible
✅ Take accessibility complaints seriously
✅ Fix issues quickly
✅ Document every step you take
✅ Never ignore a legal demand letter

This law is protection for businesses that are genuinely trying to do the right thing while making it harder to weaponize technical website issues for quick settlements. It is NOT a free pass to ignore accessibility.

Is your website ADA compliant?

08/27/2026

I have always been good at educating people but it took me a really long time to get comfortable speaking in front of large groups.

I made it my personal mission to get comfortable in front of people and now I get paid to educate groups on all things marketing.

I never thought I would be here when I started public speaking and would literally black out and have no idea what I said, but now I look forward to the challenge of winning over a room.

Check out the classes link in our bio to see what types of classes/trainings we offer!

07/17/2026

No wrong answers!

I spent 4 years making workarounds for our social media management clients to make sure that we could communicate with each one the way they wanted to be communicated with. It was a broken system and it was confusing and for some it just didn’t work at all.

I looked everywhere for apps that could do exactly what I needed to strategize, plan and create for each client where it was organized and easy to use. And because we do mostly video for our clients, there was no such thing. So I created my own. From scratch. And it’s perfect.

I didn’t have to concede on a single thing I wanted for our social media management web app and now we have no workarounds. And when something pops up where in the past we would be looking for a system to bypass the problem, now we just change it to do exactly what we want.

If you have been looking for an affordable answer to a big workflow problem in your business, send me a message. I would love to help!