BJK Consulting

07/24/2023

Twitter has re-branded -- no more little blue bird. The logo is now a stylized "X".

Does this new look serve the company well? What are they saying on social media? How does this help the company grow?

If you're going to change the brand of your business, make sure you know the answers to those questions first.

07/21/2023

What do you find yourself paying attention to? And what do you want others paying attention to?


https://youtu.be/XVc0BjnvrTU

07/20/2023

to a year and a half ago (or so) when Cathy Salustri hosted me on The Florida Spectacular. We talked about eight years working for City of St. Petersburg, Florida Mayor Rick Kriseman as his Communications Director. Give a listen.

This week The Florida Spectacular talks with Ben Kirby, who worked alongside St. Petersburg Mayor Rick Kriseman as the Communications Director for Kriseman's two-term tenure, which ended earlier this year. Cathy and Ben talk about Kriseman's famou...

07/13/2023

PR is all about sharing the right information with the right audience. When we get it right, it bolsters your brand. That means you need to know your audience, what resonates with them -- and what doesn't. Good messaging is a mix of value, emotional connection, urgency, and authenticity.

07/10/2023

100 million users in just a few days -- Threads is the fastest growing app of all time.

Will you sign up? Should you? Let's talk about it.

07/07/2023

https://youtu.be/fJ_PtnwZjZc

Stories are powerful. How are you going to use yours?

07/03/2023

Independence Day marks the first chapter in the story of America. This 4th of July, let's remember that no matter who we are or where we come from, our stories are and have always been a part of that remarkable American experience.

06/30/2023

It's important to tell our stories -- but it is also important *how* we tell our stories.

https://youtu.be/xrSPelri-qc

Is it possible that people's incessant self-congratulation doesn't send the signal people think it does?

06/27/2023

“This building will bring much-needed new industrial/manufacturing space to the county in a time when it is needed,” Teresa Brydon, redevelopment manager with Pinellas County Economic Development, said in a release. “The Belcher product will help transition existing manufacturers into new modern facilities to meet demands tied to their growth.”

A development team with a track record of success in Pinellas County is hedging a bet on the manufacturing sector.

06/26/2023

That's a lot of video content on YouTube. Telling your story through video is a winning strategy -- but you'll need a plan to cut through the clutter.

06/24/2023

Are you ready for your interview? (And can you afford Dippin Dots, even with inflation?)

This might go down as the greatest interview in college baseball history 😂😂 ✔️ Subscribe to ESPN+ http://espnplus.com/youtube✔️ Get the ESPN App: http:...

06/23/2023

https://youtu.be/-dpuoTOzpV8

How do you decide what's important, what matters? What are the lessons you learn from those decisions?

It's

When you're fixated on trying to get ahead, it can be hard to recognize what's really important.