The Collective BEST

02/15/2026

🎙️ New SEEN Saturday Episode! 🎙️

When a city hosts a marathon or Ironman, most people see finish lines, cheering crowds, and elite athletes. But behind the scenes? It’s one of the most complex collaborations in the industry.

We're sitting down with Casey Taker, Partner at The Collective BEST, to unpack the groundbreaking white paper, The Untapped Power of Endurance Sports. We explore what happens at the intersection of race logistics and community impact—and how destinations can go far beyond “heads in beds.”

Casey shares frameworks for bridging communication gaps, eliminating data silos, and turning endurance events into engines for economic growth and long-term destination branding.

🎧 Listen now on Apple Podcasts, Spotify, or your favorite platform!
🔗 https://bit.ly/4rU7FjW

BIG thanks to our SEEN sponsor, Visit Myrtle Beach, South Carolina!

01/14/2026

The Collective BEST Adds Casey Taker as Partner

Casey joins a veteran group of sports-related travel leaders in the consultancy

Link in Bio.

01/14/2026

The Collective BEST Adds Casey Taker as Partner

Casey joins a veteran group of sports-related travel leaders in the consultancy

The Collective Best has invited Casey Taker, co-founder of Salty Sports Society and founder of Anytakers Sports, to join the consulting firm as a partner, adding to its leadership team an veteran i…

01/10/2026

So proud of our friends and colleagues at Sports today as they host the XC Championships!

was honored to author the bid to host this international event and bring it to the United States and the State of Florida!

Best of luck to all of the athletes! 🏃🏽🏃🏻‍♀️🏃🏾‍♂️🏃🏾‍♀️

Photo Credit 📸:

04/14/2025

We can’t wait to see our friends and colleagues at Booth 1109 this week in Tulsa!

02/24/2025

The Collective BEST Partner, Matt Dunn, attended the Sports Events & Tourism Association Chief Executive Summit last week in .

An excellent opportunity to meet with previous, current, and future clients to talk all things !

05/02/2024

The Collective BEST Partners had a fantastic time last week in presenting the State of the Industry Report to our colleagues from across the US at the Sports Events & Tourism Association Annual Symposium.

Many thanks to Pete Harvey for filling in for the sidelined Raelyn Dessart. Raelyn, you were missed; Pete did you proud!

05/19/2022

We feel the same!

05/18/2022

The Collective BEST Partners attending the D.C. United game with Ralph Morton while working in Maryland. Many thanks to Maryland Sports- The Sports Commission for the State of MD and Events DC for the hospitality! ⚽️