Become Legendary

10/28/2023

Thanks to everyone who came to the Stockyards General Store for our Hooey signing and launch!

You guys look🔥 in our new lids🏆

10/26/2023

BIG NEWS👏🏆

Tomorrow our hat line launches with Hooey in the historic Fort Worth Stockyards!

Sage Kimzey will be signing autographs at the 40th anniversary party of the Stockyards General Store from 4-6!

10/25/2023

One simple question, before the season had really even kicked off. Now, Trey Holston and Josh Frost have qualified for the Official NFR Experience and we also get to watch Cody Webster lace up at the iconic Thomas and Mack!

07/11/2023

No one does it quite like the Calgary Stampede🇨🇦

06/14/2023

New schedules headed out 🤘🏻 Don’t forget to get yours ordered for summer! Send us a DM, we customize to your favorite color and picture!

06/07/2023

The only guy to stay on last night at the Parker County Sheriff Posse Xtreme Bulls in Weatherford, TX was Trevor Reiste PRCA Bull Rider. Before yesterday, it has been a rough month personally for Trevor and his wife India, their truck currently sits in the driveway broke down. The repairs will cost $3,500+ and last night he cashed out with a little over $13,000 from his 86 point ride.

This truly proves that when you are in need, God provides. Congratulations, Trevor!

05/29/2023

Freedom is not free.

Today we remember those who made the ultimate sacrifice.

05/26/2023

𝘽𝙚𝙝𝙞𝙣𝙙 𝙩𝙝𝙚 𝘽𝙪𝙘𝙠𝙡𝙚: 𝙂𝙧𝙚𝙜 𝙎𝙞𝙢𝙖𝙨

Greg Simas Professional Rodeo Announcer started his career in the U.S. Marine Corps, when a chance encounter led him to pick up a microphone for the first time. From dropping out of high school to gracing the stage at PRCA Awards Banquet, he’s come a long ways.

Thank you to all who served and those who paid the ultimate sacrifice for us🇺🇸

Click the link below to read 👇🏼

By: Alexis Kimzey In everyone’s life, they discover their dream, but only the few lucky ones are given the opportunity to chase that dream. Greg Simas has had that privilege twice in his life. He grew up in Northern California with a father who worked at Pacifico and a mother who was a secretary. ...

05/23/2023

Summer is around the corner, make sure your schedules and autograph pads are ready to go. We provide an easy template that you can update weekly with your schedule. It’s as simple as sending us the picture and telling us your favorite colors.

Send us an email at [email protected] to get your marketing essentials🤘🏻

05/21/2023

𝘽𝙚𝙝𝙞𝙣𝙙 𝙩𝙝𝙚 𝘽𝙪𝙘𝙠𝙡𝙚: 𝘿𝙖𝙡𝙩𝙤𝙣 𝙆𝙖𝙨𝙚𝙡
By: Alexis Kimzey

He was raised in West Texas by two schoolteachers. They were not a rodeo family, but Dalton Kasel ended up exactly where he was meant to be. A husband, a father, and the number three man in the world for the 2023 PBR World Finals "Growing up, my dad and I would be watching football games on TV, and then bull riding would come on, and it was just something that caught my eye. I told myself I wanted to do that, and I begged my parents for a chance to ride. "When I was 13, I went to a bull riding school, and ever since then, I wanted to be riding." Though he had the drive, he was still missing the fundamentals. That is when Dalton showed up on stock contractor Riley Samford's doorstep. "He kind of took me under his wing when I was in college, and he helped build my confidence. He made me confident just by telling me that, you know, I am good enough to be the best. He's one of my best friends, and he's just kind of pushed me along through it my whole career."

Fast forward to 2019, Dalton went to several touring pros; he was unaware if he was going to make it, but by the end of the season, he made it on tour and ended up placing in the Top 10 in the World, along with being Rookie of the Year. "I don’t really look at anything as a challenge; I trust in the Lord and His plan, and I believe that if there is a will, there is a way."

Though he has the record for the most 90-point rides in a single season, Dalton still says he feels like an underdog some days. "I want to be remembered as somebody who didn’t have it easy but made the most of it. Whenever things are rough, I believe that I can just let the Lord shine on me and all that I do. I want to be remembered as someone who, no matter what happened, was always positive."

Dalton will ride today for a chance to win the coveted title of 2023 PBR World Champion.

05/20/2023

𝘽𝙚𝙝𝙞𝙣𝙙 𝙩𝙝𝙚 𝘽𝙪𝙘𝙠𝙡𝙚: 𝘼𝙣𝙙𝙧𝙚𝙬 𝘼𝙡𝙫𝙞𝙙𝙧𝙚𝙯

He's last nights round winner, but before Andrew Alvidrez was top five in the PBR - he was a roustabout with a dream. Read the story about Andrew Alvidrez's incredible journey to becoming legendary.

Click here to Read: https://bit.ly/3oh0ozt

05/18/2023

Seven-time PRCA Bull Riding World Champion Sage Kimzey will be wearing a Carolina Cowboys uniform this summer as he was selected first overall in Wednesday night’s PBR Team Series Draft.