Sell with Email

Sell with Email If your emails aren’t working like they used to, I can help you bring them back to life.

My custom GPTs and courses show you how to rebuild trust with your audience, improve deliverability, and write messages that connect and sell — all in plain English. Sell With Email Academy teaches professional marketers how to crush their sales goals by using email.

The stranger at the door asked to walk through my house. My email did the same.Years ago a stranger knocked on my door s...
08/29/2026

The stranger at the door asked to walk through my house. My email did the same.

Years ago a stranger knocked on my door selling home security systems.

Never met him before in my life.

He gave me the pitch, and honestly, I was listening.

Then he asked to come inside and check my window locks.

That was it. I was done.

Nothing wrong with his pitch. Nothing wrong with his tone.

He just asked for something way bigger than two minutes with a stranger on a porch had earned.

That's most emails that go nowhere.

The body does its job. The reader nods along.

Then the last line asks for a call, a form, a commitment.

And the reader closes the door instead.

Not because the email was bad.

Because the ask showed up before the trust did.

The fix isn't a better pitch.

It's a smaller ask, one that matches how well the reader actually knows you.

I broke down exactly how to spot that gap in your own emails, and what to ask for instead. Get the link to the article in the first comment below.

I used to think an ignored email meant I needed better subject lines.So I tested new ones. Fifteen of them.Same emails u...
08/28/2026

I used to think an ignored email meant I needed better subject lines.

So I tested new ones. Fifteen of them.

Same emails underneath. Same asks. Same silence.

Turns out the subject line was never the problem.

Here's what I finally noticed.

Every email that got ignored had one thing in common.

Not the opening. Not the length. Not the tone.

The last line.

That's where the ask lives, and that's where most emails quietly fall apart.

A subject line gets someone to open.

The last sentence decides if they respond.

I'd spent months polishing the wrong part of the email.

Once I started reading only the last line of anything that got ignored, the pattern showed up fast.

The ask was almost always too big for the relationship.

Fixing that mattered more than any subject line test I ever ran.

I wrote up the full test I use now, plus what to write instead. Get the link in the first comment below.

Ever met someone once, then had them ask for your house key?That's what a lot of emails do.One touchpoint. Maybe two.The...
08/28/2026

Ever met someone once, then had them ask for your house key?

That's what a lot of emails do.

One touchpoint. Maybe two.

Then the ask shows up: book a call, jump on my calendar, sign up now.

The reader hasn't said no exactly.

They've just gone quiet.

Here's what's actually happening.

The email is asking for more trust than the relationship has earned.

Not because the offer is bad.
Not because the writing is sloppy.

Because the ask jumped ahead of where the reader actually is.

Most people respond to this by rewriting the whole email.

New subject line. New opening. Same ending.

Same result.

The fix isn't a bigger effort.

It's a smaller ask.

Move the request back one step, and the reply rate usually moves with it.

I broke down exactly how to spot the gap and close it, one sentence at a time.

Get the link in the first comment.

You wrote three drafts of that email and still nobody respondedThe grammar was clean.The offer was clear.Nobody replied....
08/27/2026

You wrote three drafts of that email and still nobody responded

The grammar was clean.
The offer was clear.

Nobody replied.

Here's the thing nobody tells you about a good email.

Good writing doesn't fix a wrong ask.
It just makes the wrong ask sound more confident.

Most emails that get ignored don't break in the body.

They break in the last sentence.
The one carrying the ask.

A booking link.
A call request.
Something that costs your reader more trust than they've given you yet.

Here's a fast way to check.

Cover up the whole email.
Read only the last sentence.

Then ask yourself one question:
Would a near stranger say yes to that?

If the answer is no, the fix usually isn't a rewrite.

It's moving the ask back one step.

A reply instead of a call.
A question instead of a form.

Small ask. Real answer. That's how trust actually builds.

I wrote up the full test, plus three replacements that almost always work better than the ask you're using now.

Get the link in the first comment below.

Most business owners have no idea what DNS records are.A while back, I started digging into something out of curiosity.P...
08/27/2026

Most business owners have no idea what DNS records are.

A while back, I started digging into something out of curiosity.

People sign up for Emily, my free email analyzer, and mention they can't get replies.

So I checked a handful of their email domain records.

Not all of them.

Just enough to spot a pattern.

A meaningful number were missing SPF, DKIM, or DMARC.

Others had them, but were incorrectly set.

Not every one. But enough that it wasn't a coincidence.

These are smart, experienced professionals.

Financial planners. Real estate agents. Attorneys.

None of them know email infrastructure. Why would they?

That's not their job.

But it's costing them replies they'll never even know they missed.

No bounce. No warning. Just a neglected folder nobody checks.

Here's what I keep coming back to.

You can be great at your email copywriting and still lose business to a setting you've never heard of.

I wrote up what I found in my latest post. Plain English, no tech degree required.

Get the link in the first comment below.

Gmail is constantly grading every email you send whether you like it or not.Most people have never heard this term: send...
08/26/2026

Gmail is constantly grading every email you send whether you like it or not.

Most people have never heard this term: sender reputation.

But mailbox providers like Gmail and Yahoo track it constantly.

Every email you send either builds it or chips away at it.

Do your emails get opened and clicked a lot? Your reputation climbs.

Get ignored, deleted unread, or marked as spam? It drops.

And once it drops, more of your emails start landing in spam automatically until they get rejected outright.

Not because your writing changed.
Because the providers stopped trusting the pattern.

Here's the part that surprises people.

This score exists whether you know about it or not.

Nobody sends you a report card.

There's no dashboard that shows you where you stand.

You just start noticing either better or worse responses.

The good news?

Reputation moves in both directions.

Send thoughtfully. Send to people who want to hear from you. Keep your DNS records correct.

Reputation rebuilds over time.

It just doesn't happen overnight.

My latest blog article breaks down what actually shapes this score.

Get the link in the first comment below.

08/26/2026

How to get more replies from your AI-written emails

08/26/2026

How to get more replies from your A.I.-written emails

Sending with a new email address? Your inbox trust starts at Ground Zero.Here's a wrinkle that catches a lot of people o...
08/26/2026

Sending with a new email address? Your inbox trust starts at Ground Zero.

Here's a wrinkle that catches a lot of people off guard.

Sometimes your DNS records are set up perfectly.
SPF, DKIM, DMARC. All correct.

And your emails still land in spam.

Why?

Because your sending address is new.

New domain.
New IP address.
New provider.
New sending history.

Gmail and Yahoo don't just check your records.

They watch how people respond to your emails over time.

Think of it like being the new hire at a company.

Your ID checks out.
Nobody doubts you belong there.
But trust still gets built day by day.
It's not handed to you on day one.

Mailbox providers treat new senders the same way.

Send a big batch of emails right out of the gate, and it can look suspicious even when everything is technically correct.

The fix isn't a setting you flip once and forget about it.

Start sending small.

Send to people who already know you.

Let engagement build slowly over the first few weeks.

My latest blog article walks through exactly how to do that.

Get the link in the first comment below.

The fix for email spam folders isn't always better writing.Let's clear something up.If your emails aren't getting replie...
08/25/2026

The fix for email spam folders isn't always better writing.

Let's clear something up.

If your emails aren't getting replies, the first instinct is to blame the copy.

Rewrite the subject line.
Shorten the email.
Try a different call to action.

Sometimes that helps.
But sometimes none of it matters.

Because the email never reached the inbox to be read in the first place.

It was filed straight into the spam folder before anyone read a word.

This can happen when your domain is missing something called DNS records.
SPF, DKIM, DMARC.

Three settings that prove to mailbox providers like Gmail and Yahoo that your email is legitimate.

No fancy tech knowledge required to understand the idea.

It's basically your email's ID card.

Show it, and providers trust you.
Don't, and they assume the worst.

I've spot-checked a handful of these setups myself.

Not every one was broken.

But enough were that it's worth ten minutes of your time to check.

You can polish a sentence for an hour.

But it won't matter if the email sits rotting away in the spam folder along with every other email that the mailbox provider deems unworthy of the inbox.

I tell you what's needed in my latest article.

Get the link in the first comment below.

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