Professional Business Solutions

06/07/2017

Good tips to start "Linkeding" better.
https://goo.gl/J1f1Sy

05/10/2017

Recently I heard -- what started out as -- some good advice on dealing with gatekeepers.

The speaker starts with some good advice about how to work with gatekeepers. He stresses treating gatekeepers like people and not using the term "gatekeeper" to describe them. He explained that a gatekeeper is inhuman and that by calling them this you create an idea that they are not human. I think also that the speaker wants his audience not to be motivated by fear.

However, later on in the video the speaker begins to describe how he deals with people. He calls it using the carrot and the stick.

The speaker describes that in addition to explaining how a product or service can benefit the needs of a company; that he also uses certain human emotions to get people to do what he wants.

He plays off the emotion of people by asking them to make a choice not based on the real benefits but on perceived emotional benefits.

Perceived benefits only last so long.
Once someone has realized that you have played on their emotions they can feel betrayed and manipulated.

Fear and greed are often the worst of all motivators. When motivating another with these things you are asking them to value their fears and greed above that of rational thought. Using fear and greed further encourages people to make choices based on these emotions.
Now the opposite is not true some of the fairer emotions. If you use the fairer emotions of love and bravery and what you ask people to do based on those emotions and turns out not to fulfill their perceived purpose, then you turn people both away from you, your product or service and you teach then not to trust these fair emotions as well. This is the begging of a belief system that states that only those who manipulate win. This belief system encourages people to believe that in business and in sales that there are only winners and losers.

That only “bad” actors are wealthy and that the only way for you to be wealth is to become a bad actor yourself.

And so that cycle will continue.

Yes, gatekeepers should be treated like people.
You should do your best to show how the product or service you have will help them in their business goals. However, while it’s true that much of us make our decisions based on emotion, when others use that emotion to manipulate others to their will, then it is not just the gatekeepers that seem inhuman but all of humanity.

Strive for win/win outcomes and believe in your product or service enough not to sell emotions, our humanity is worth more than a widget.

05/02/2017

Getting negative feedback from customers on sites like Google, Facebook and Yelp can be scary for small business owners. What if it hurts your reputation and...

04/29/2017

Many local business professionals rely on word of mouth often based on relationship.

Some professionals are even known for the quality of the product or service they provide.

However, even the best of product or services can go nowhere without word of mouth.

As business professionals, we can not spend 100% of our time on prospecting (unless we have learned to delegate).

And even when we delegate it can help to tap into the contacts of others.

Welcome to the internet age when someone can make a modest to great living off of their connections online.

Some of these internet rockstars go by the name of Influencers.

Here, are few tips that I found on marketing with Influencers.

https://goo.gl/oHINX3

04/28/2017

Many of you are experts on Instagram.

But this video helped to make the idea of getting involved with marketing on Instagram more approachable to me.
https://goo.gl/wOUmJs

Don't ignore the comments feature on Instagram. It's a great way to start conversations with your customers on the social media app.

04/21/2017

https://goo.gl/JE4qNH

There are lots of reasons why a business relationship may not work out. Watch for these signs that you should cut a customer loose.

04/03/2017

Come to watch and stay to discuss.

24 followers

04/03/2017

Have an idea for something to create? Not fluent in engineering or drawing by hand? Prefer hands-on experience to learn with in person instruction? Join the Intro to CAD crash course workshop at Virgi

04/01/2017

Word to the wise on the home based business that you are thinking about.
https://goo.gl/cDIUA3

Solo operators often assume that working from home reduces their risk, but they face many of the same regulations, threats and challenges as other small...

03/30/2017

Social Marketing Tracking Tool & Network Your Future

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