03/28/2023
Personalizing marketing content has never been easier thanks to dynamic content technology, but what happens when you don’t have access to the data you need?
Here are a few email personalization options that don’t require consumer data:
▶ Focus on a Single Point
Aim to make your emails “skimmable”. That doesn’t necessarily mean shorter, just that you construct your emails so that people can get the major points in the shortest time.
▶ Use Animated Gifs
Achieve the benefits of a video but the technical convenience of an image. These can be silly memes, eye-catching loops, or even super short product demonstrations.
▶ Use Emojis in Subject Lines (for B2C)
Your audience, and your brand, will dictate whether or not emojis are appropriate. They work because they attract the eye in a sea of boring plain-text subject lines, just make sure not to use too many.
▶ Send Specialty Emails
Send an email to your customer on their birthday, a coupon, or just an acknowledgement of what day it is. Specialty emails are effective because they make your brand look human. They also reinforce the fact that you’re not always trying to sell to them (even if you are).
▶ Send Unengaged Readers Aggressive Offers
Email statistics are not flawless, send the inactive addresses on your list a short email with your best offer. Reaching out to these unengaged subscribers with a special message can generate good results.
In conclusion, email has managed to stick around because it’s simply unbeatable. With one of the highest ROIs of any marketing medium, email is a digital marketing necessity.
Need more personalization strategies for 2023? Check out our article:
Tired of the same old tips when it comes to email marketing? Here are eight new ideas that are worth a second look.
