Preferred CFO

Preferred CFO Preferred CFO is the premier source for outsourced, fractional, high-level CFO solutions across the United States and Canada.

We focus on bringing value to our targeted client base through unmatched depth and insight in every customer interaction. Preferred CFO is a full-service outsourced CFO and Human Resources firm providing strategic, expert CFO services to companies across the United States. Preferred CFO consists of top-level CFOs, Controllers, and Bookkeepers with experience building and executing financial strate

gies for companies of all sizes, assisting with venture capital raises, preparing for transactions including M&A or strategic exits, improving cash flow, accelerating sustainable growth, short and long-term forecasting, and more. Preferred CFO is based in Salt Lake City, Utah and offers Fractional CFO, Virtual CFO, and outsourced Human Resources services across the United States, at an affordable price. Call today to speak with a us and a start a free consultation.

At some point, every growing company hits the same wall. Revenue is increasing. Complexity is increasing. Risk is increa...
02/25/2026

At some point, every growing company hits the same wall. Revenue is increasing. Complexity is increasing. Risk is increasing.

But financial leadership hasn’t caught up.

You don’t necessarily need a full-time CFO at that stage.
But you absolutely need CFO-level strategy.

The difference between “good accounting” and true financial leadership is massive.

• Clear forecasting tied to strategy
• Margin discipline that protects growth
• Cash flow planning before pressure hits
• Capital decisions made with confidence

Fractional financial leadership gives companies access to that level of thinking without committing to a $300K+ executive hire before it makes sense.

We wrote about this in our latest article because too many companies wait too long to elevate the financial conversation.

If you’re in a growth phase, or preparing for one, this may resonate.

See the full article here:
https://preferredcfo.com/insights/the-cfo-you-dont-hire-how-fractional-financial-leadership-changes-the-game

Curious — when did financial complexity start outpacing your internal structure?

When aligned correctly, a fractional CFO becomes a trusted advisor who brings discipline, insight, and confidence to every major financial decision.

🚨 Did you miss a business tax deadline? Don't panic, you are most likely not alone. We wanted to share some tips on what...
04/29/2025

🚨 Did you miss a business tax deadline? Don't panic, you are most likely not alone. We wanted to share some tips on what to do next (and more in our blog after the jump).

Here’s what you need to know to get back on track:
1️⃣ File Immediately - Even if you can’t pay, filing late is better than not filing at all!

2️⃣ Pay What You Can - Partial payments can reduce penalties and interest.

3️⃣ Consider an Extension - Remember, extensions only give you more time to file, not to pay!

4️⃣ Seek Penalty Relief - If you have a valid reason, the IRS might waive penalties.

5️⃣ Consult a Pro - If you’re overwhelmed, a business tax professional can help you navigate this.

If you are looking to avoid future stress by marking your deadlines and keeping records organized, or need help making your business tax situation whole, we can help. Our team of Fractional CFOs, accountants, financial controllers, and more are skilled and ready to help.

Read More >> https://preferredcfo.com/insights/what-happens-if-i-missed-the-busines-tax-deadline

If you missed the business tax filing deadline in the United States, here's what to do, depending on the structure of your business and how late you are.

🤖 Unlocking Financial Clarity with AI 🤖 AI is everywhere, and while we can't escape its influence, the question remains:...
03/07/2025

🤖 Unlocking Financial Clarity with AI 🤖

AI is everywhere, and while we can't escape its influence, the question remains: how can we harness its power for positive change in your business? Discover how a variety of AI tools and services can enhance your financial visibility, allowing you to gain deeper insights into your overhead, profits, and more in our latest article.

👉 Read more here! >> https://preferredcfo.com/insights/how-ai-can-enhance-your-financial-visibility

Artificial intelligence is reshaping companies' financial decision-making abilities. However, AI must be used judiciously to avoid serious errors.

If you missed our "Tips For A CEO: Financial Reports" webinar earlier this week we now have the replay up on our YouTube...
02/28/2025

If you missed our "Tips For A CEO: Financial Reports" webinar earlier this week we now have the replay up on our YouTube channel.

Our hosts unlocked ways that a CEO can learn how to find shortcuts to analyzing financial reports, and what they should look for when interpreting financial data.

You can watch the webinar replay here: https://lnkd.in/gAhskMjR

Don't miss our next free webinar on 3/24/2025 where our very own Tom Applegarth will discuss the Pros & Cons Of Using a PEO for your HR needs.

You can sign up for that session here: https://hubs.ly/Q0380xrJ0

💸 Can an Outsourced Controller help your business? 💸 Financial stability is a cornerstone of a successful business. Whet...
11/09/2024

💸 Can an Outsourced Controller help your business? 💸
Financial stability is a cornerstone of a successful business. Whether you’re managing a growing startup or steering an established company, maintaining a well-organized and efficient financial system is vital.

This is where outsourced controllers come into play. As the unsung heroes of financial management, outsourced controllers can bring significant benefits that go well beyond basic bookkeeping and number crunching.

Let's explore why an outsourced controller might be the secret weapon your business needs to get ahead (and stay ahead)!

Learn More Here: https://hubs.ly/Q02XDc--0

An outsourced controller offers a practical, cost-effective solution for businesses seeking financial stability and growth.

🌟Building a winning brand identity isn't just about logos and color schemes—it's about crafting a unique story that reso...
10/23/2024

🌟Building a winning brand identity isn't just about logos and color schemes—it's about crafting a unique story that resonates with your audience and sets you apart in a crowded market.🎯

In our latest blog, we break down the essentials of creating a powerful brand identity that drives recognition, trust, and growth. From defining your core values to understanding your audience, we've got the key steps covered.

Check it out here 👉 - https://hubs.la/Q02VwPL90

🌟 Navigating Financial Challenges in the Hospitality Industry!🌟The hospitality industry has faced its fair share of ups ...
09/09/2024

🌟 Navigating Financial Challenges in the Hospitality Industry!🌟

The hospitality industry has faced its fair share of ups and downs, especially in recent years. As we all know, financial challenges can feel overwhelming, but with the right expertise, you can turn those obstacles into opportunities! 💪✨

At Preferred CFO, we specialize in providing the financial insights and strategies you need to thrive. Our latest blog dives deep into the common financial hurdles faced by hospitality businesses and offers practical solutions to help you overcome them.

🔍 What You'll Discover:
- Key financial challenges impacting the hospitality sector, both internally and externally
- Expert tips for effective budgeting and forecasting
- Strategies for improving cash flow, profitability, and diversification of revenue streams

Read our latest blog now and empower your business to rise above the financial challenges:

Understanding and addressing the financial challenges facing the hospitality industry.

One of the initial considerations we tackle with new clients is their current accounting methodology. This includes choo...
06/14/2024

One of the initial considerations we tackle with new clients is their current accounting methodology. This includes choosing between cash basis accounting & accrual basis accounting. What distinguishes cash basis accounting from accrual basis accounting? Why is transitioning so crucial for companies with growth aspirations?

Read on to find out the answers to those questions and more in this week's update 🙋‍♂️

Learn More Here >> https://hubs.ly/Q02BZP4B0

Sometimes deciding on a compensation strategy for your workforce isn't as straightforward as you may think. Our HR exper...
05/31/2024

Sometimes deciding on a compensation strategy for your workforce isn't as straightforward as you may think.

Our HR expert, Tom Applegarth talks about developing a proper compensation strategy for top, middle, and bottom performers to ensure fairness and optimal attrition in our most recent article.

Learn More >>> https://hubs.ly/Q02z7pmV0

Financial ratios are crucial tools for any business or investor looking to assess the financial health of a company. The...
05/16/2024

Financial ratios are crucial tools for any business or investor looking to assess the financial health of a company. These ratios provide insights into various aspects of a company’s operations, such as liquidity, solvency, profitability, and efficiency.

Understanding these ratios allows stakeholders to make informed decisions based on solid data, not just assumptions 📊

We talk about the practical application of financial ratios in assessing a company’s performance, offering a clear understanding of how to interpret these ratios and apply them to real-world scenarios.

Read More >>> https://hubs.ly/Q02xtk8x0

Overview Financial ratios are crucial tools for any business or investor looking to assess the financial health of a company. These ratios provide insights into various aspects of a company’s operations, such as liquidity, solvency, profitability, and efficiency. Understanding these ratios allows ...

Expanding a business is a pivotal step towards growth, profitability, and sustainability. However, the journey towards e...
05/10/2024

Expanding a business is a pivotal step towards growth, profitability, and sustainability. However, the journey towards expansion can be complex and daunting, with numerous options to consider. In this week's write-up we discuss options in the business financing realm to help you make the right choices.

Read Here >>> https://hubs.ly/Q02wRprq0

Exploring different financing options for business expansion is essential for companies looking to thrive in today's environment.

HR solutions and outsourcing are not a one-sized fits all approach. Tom Applegarth, our VP of Human Resources, covers ho...
05/06/2024

HR solutions and outsourcing are not a one-sized fits all approach. Tom Applegarth, our VP of Human Resources, covers how PCFO is different from other corporate, HR giants in this week's new blog.

Click Here >>> https://hubs.ly/Q02wglyy0

Address

478 S 100 E
Salem, UT
84653

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm
Saturday 8am - 5pm

Telephone

(801) 804-5800

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