CivicBrand

08/18/2026

Sat down with one of our favorite people in the industry, Phil Eich of Storyville, to talk about the power of storytelling on the latest episode of Eyes on the Street.

Phil describes himself not as a storyteller, but a “story advocate,” helping people share stories that might otherwise go untold. This is one you don't want to miss.

In this episode, Ryan talks with Storyville founder Phil Eich about the power of telling the real stories of people and places. Phil describes himself not as a storyteller, but a “story advocate,” helping people share stories that might otherwise go untold. They explore the impact those stories ...

07/28/2026

“New ideas must use old buildings.” - Jane Jacobs

After being fully remote for the last six years, we’re excited to once again have a physical home for CivicBrand. While our team remains distributed across the U.S., we’re proud to call the historic Sherman Hotel building in downtown Salida, Colorado home.

For more than a century, the building has been part of the community’s story, continually adapting to new uses while remaining an important part of downtown. As a company dedicated to helping communities strengthen their identity while embracing change, it felt like the perfect place for our own next chapter.

02/24/2026

Most place decisions are made with incomplete insight.

Budgets get set and projects move forward, but the insight behind them rarely connects identity, behavior, and economic performance in one clear view.

That’s why we’re excited to introduce CivicBrand SIGNAL.

“Research has always been a part of our work,” said Banner Short, Co-Founder of CivicBrand. “CivicBrand SIGNAL reflects a deeper commitment to helping place leadership measure what matters most so they can confidently move forward.”

CivicBrand SIGNAL is our expanded applied research practice, designed to help place leaders measure what truly shapes identity, behavior, and results so they can act with clarity and confidence.

It’s organized around three core lenses:

CONNECTION
How people experience, relate to, and trust a place. Identity, belonging, alignment, and perception.

MOVEMENT
Traffic counts, pedestrian activity, and location data that reveal how people physically move through place and where opportunity exists.

IMPACT
How place strategy influences economic performance, investment decisions, and long term resilience.

This is not research for research’s sake. It is grounded in rigorous analysis and real data. It is designed to guide policy, shape investment, align stakeholders, and translate identity into measurable outcomes.

CivicBrand SIGNAL will also publish original research exploring the forces shaping communities and local economies available for free download.

Places that measure what matters lead with clarity.