08/22/2025
FIST-PUMP MOMENT!
I'm so happy for my client's success... and I'm proud of myself, too.
When you're a data nerd and you don't hate Google Ads anymore after a rough 2 weeks trying to win for your client, and you find out you didn't break it after all and actually DO know what you're doing. PLUS running your all time stats for two search campaigns and realizing that you are, in fact, kind of a bada*s.
Many people burn thousands of dollars learning what I've been able to achieve, plus already hitting benchmarks and improving on them with adjustments-- in a high-competition niche. One low-end very broad estimate of this MER (Marketing Efficiency Ratio) is around 25x.
I taught myself how to do this starting last November. I've only worked with what is considered tiny to small budgets for ad spend (as low as $5/day to $30/day and then $50/day maximum). To even get "on the board" in either of these markets, it generally requires $100-$150/day. We're competing with businesses that spend anywhere from $300-$800/day on Google Ads.
I'd call that a win.
Thank you to EVERYONE who has supported and trusted me along the way!