10/14/2026
Here's something most cannabis retailers don't think about until it's too late: not all holidays perform the same, and treating them like they do is an expensive assumption.
This MJBizDaily piece is grounded in real sales data across multiple state markets. The takeaway: the retailers who win on holidays are the ones who know their own numbers well enough to make specific decisions, not generic ones.
A smart operational read heading into Q4. Link to the article in the comments.