09/02/2026
Falling revenue and falling demand are not the same thing, and right now that distinction matters a lot in cannabis.
U.S. cannabis sales declined in 2025 for the first time. But consumers aren't buying less. Prices have compressed as markets mature and competition increases, and that changes what the right response looks like entirely.
This MJBizDaily breakdown has some really interesting insights -- give it a read if you have a few minutes. (If not, bookmark it and come backlater) Link to the article in the comments.