12/23/2019
Are you paying employees to sabotage the success of your business? Just last week I went into two local businesses. One store was a hardware store. It’s not one of the big box stores, but a small one. While I was looking for the wall hanging hardware I came in for, four staff members stood around the “customer service” desk holding an impromptu convention. Not one of the four broke clear to greet me or ask if I could use some assistance (I could have). When I checked out, I asked the cashier to look at the four still gabbing away. She shook her head and said they are on camera. A few days later I went into one of the stores that has the word dollar in their name. When I checked out, the young lady never greeted me. Soon after she started ringing up my items, she received a phone call on her personal cell phone and engaged in a personal, social conversation. She even treated me to a wide mouth yawn during her phone call. When I paid with my debit card, nothing close to thank you left her mouth. When I walked out the door she was still on her call.
If a company spends money on marketing itself, poor customer service is making the money spent on that marketing worthless. Facts support that poor service either causes a business to underperform or perform at such a poor level that it’s forced to close. So if you allow poor customer service to reside within your business, you are in effect paying your own employees to kill your business.
How expensive is bad customer support? This infographic provides the answer. Plus, we explore the 11 most costly customer service traits to avoid.