Tandem- Business Strategy for Interior Designers

Name: Tandem- Business Strategy for Interior Designers
Address: Salt Lake City, UT, US
Telephone: (931) 478-0588

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Tandem- Business Strategy for Interior Designers

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We specialize in custom business strategies and solutions for interior designers who want to grow revenue and optimize processes. with-tandem.com

10/21/2026

One of the best parts of working with a client more than once is getting to look back at where the business started and realize just how much has changed.

We first met with Alexis Koehler Interiors for a strategy session in 2024. Alexis knew she wanted bigger projects, more aligned clients, and a business that better reflected the designer she was becoming. We spent that first session getting clear on her ideal client, positioning, marketing, pricing, and where she wanted the business to go.

In 2026, Alexis came back to work with us, ready to move into the next stage of her business. We worked together on a monthly consulting basis, and the new conversations we were having reflected the growth she’d seen over the past 2 years, and the new challenges she was facing. We refined her positioning, services and pricing, built out her client experience and processes, updated her brand, and created systems to support the next stage of growth.

As a business owner, there will always be a next stage of growth to figure out, but we’re pretty excited to see what this next chapter has in store for Alexis.

Interior Design: Alexis Koehler Interiors
Photography: Kosta Bratsos | Interiors & Architecture Photographer

10/19/2026

Your portfolio is doing more than showing potential clients what you’ve done. It’s helping them decide what they can hire you to do.

And yet, it’s one of those parts of a business that can easily go untouched for years. New projects get added to the bottom, old projects stick around because they’re still “good,” and before long, the work you’re showing may not actually represent the firm you’re running today.

It’s worth looking at your portfolio every so often through the eyes of a potential client. What would they assume you specialize in? What size projects would they think you take on? And most importantly, does the work they’re seeing reflect the work you want more of?

A few thoughtful edits can change the way someone understands your firm before they ever fill out an inquiry form.

10/16/2026

A new chapter for Calafia Home Design, and one we’ve been so excited to share!

When Elizabeth first came to Tandem, she had already put so much work into building her business and had a clear vision for where she wanted to take it next. The goal wasn’t to start over, but to build on everything she’d accomplished and create a brand that better reflected her experience, artistic background, and connection to the California landscape.

We started with first with a strategy call to get a true understanding of her firm, then carried that work through a complete rebrand and website redesign. And while we love seeing the finished branding come together, hearing Elizabeth say that the process gave her a renewed sense of confidence in her business and the ability to communicate what makes Calafia special is what makes this work so rewarding.

If you’ve been thinking about a rebrand of your own, now is a great time to get the conversation started. We have a few openings left for branding and website projects in Q4, and we’d love to help you head into 2027 with a brand that reflects where your business is going ✨

Interior Design: Elizabeth Sims | Berkeley CA Interior Designer
Branding & Strategy: -tandem

10/14/2026

Our newest service has quickly become one of our favorite ways to work with clients.

The Comprehensive Business Diagnostics give us the chance to step back and look at a business as a whole. And recently, that led us somewhere we don’t think this client would have expected when we started.

She had a successful, profitable firm with plenty of work coming in. On paper, things were going well. But once we started looking at what was actually happening behind the scenes, we found an opportunity to rethink what growth could look like for her.
She didn’t need more projects. In fact, we started asking what would happen if she took on fewer.

Could we increase the value of each project? Could we create more space for her to do the work she’s best at? Could the firm become more profitable without continuing to add to her workload?

It’s a good example of why we love looking at the entire business before deciding what needs to change. The answer isn’t always more. Sometimes the better opportunity is figuring out how to make more of what’s already there.

10/12/2026

We first met with Cathryn Lindsey Design in 2025, at a point when the firm was doing great work, but the clients coming in didn’t always reflect where Cathryn wanted the business to go.

We spent that first strategy session getting clear on her ideal client, establishing her brand pillars, and identifying a few actionable changes to her marketing, including being more selective about the projects she shared and making sure her content supported where she wanted to grow.

Fast forward a year, and the conversation looks pretty different. Cathryn is now bidding on projects alongside established firms she once looked up to, and we’re talking about what this next stage of growth could look like.
And with work like this coming out of the studio, it’s easy to see why.

It’s so fun to see how much can change in a year when you get clear on what you want and invest in where you’re going. We can’t wait to see what’s next for Cathryn and her team.

Interior Design: Cathryn Erickson | NJ Interior Designer
Photography: Madeline | Interior and Brand Photographer

10/09/2026

We’ve been working with Hope of Hughen House Led by Hope Chappelle for a few years now, and it’s been pretty special to have a front row seat to the way her business has grown.

Back in 2023, a strategy session led to a bigger conversation about where she wanted to take the business and how her brand could better support that direction. That eventually led to a new name, Hughen House, along with branding and a website designed by our team.

Since then, Hope has landed some incredible projects, and we’ve continued working together as the business has evolved. Most recently, that meant creating new brand guides and updating her website with some of the work you see here.

We love getting to build a brand, but getting to come back to it years later and see how much the business behind it has grown might be even better.

Interior Design: Hughen House Led by Hope Chappelle
Branding & Website Design: -tandem

10/07/2026

We’ve admired the work of AHD - Ali Henrie Design for a long time, but getting to sit down with Ali for a strategy session gave us a chance to talk about what’s behind it, too.

One of the things we kept coming back to was the idea of creating homes that feel enduring. Not “timeless” for the sake of being safe, but homes with enough depth, architectural detail, warmth, and personality that you can’t quite tell if they were built five years ago or a hundred years ago.

And then you see a home like this and completely understand what she means.

A big part of our work together was thinking about how to make that point of view even clearer as the Ali Henrie Design brand continues to evolve. Because when the work is this distinctive, the business around it should be too.

Design: AHD - Ali Henrie Design
Builder: Grove Homes
Architect: Steve Tiek

10/05/2026

Sometimes the secret to business success is being open to change and shifting your mindset.

We all know design fees are essential. They cover the cost of delivering exceptional work and running a healthy business. But if you’re relying on service revenue alone, your earning potential will always be tied to your time (and that’s simply a recipe for burnout).

Product margins create something different. They generate a profit that allows you to hire, invest in better systems, build cash reserves, and create long-term financial stability.

If you’re looking to truly get ahead and be able to focus on more than just “staying afloat”, it’s time to take a closer look at product.

Because at the end of the day, a profitable design firm isn’t built on working more hours. It’s built on creating revenue streams that allow the business to grow beyond your capacity.

09/30/2026

We shared a little bit of this client’s story earlier this year, and now we get to share the update.

When we first met, her average design fee was around $60k. She was busy and bringing in projects, but she wanted more of the right ones. Bigger scopes, bigger budgets, and clients who were a better fit for the kind of work she wanted to be doing.

So we looked at what was getting in the way and made some very intentional changes to how she was approaching new leads and potential projects.

A few months later, she has signed multiple 6-figure design fees.

Of course we love seeing that number, but even more, we love seeing a plan we created together actually working. Not years down the road. Right now.

Sometimes a few strategic changes can make a much bigger difference than you think.

09/26/2026

Working in a creative industry means your own point of view is always evolving. You find new inspiration, figure out what you’re drawn to, and every once in a while, come across a project that just feels right.

This kitchen by Lindsay Mens with Ashley Ylanko Design is one of those for us. Beautiful mix of colors and proportions. So much depth and detail everywhere you look.

Designer: Lindsay Mens with Ashley Ylanko Design
Photographer: Patrick Biller

Address

Salt Lake City, UT

Telephone

(931) 478-0588

Website

http://with-tandem.com/

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