Get More US Business Now

02/03/2021

A/B testing is an adventure.

Subject Line 1:| Is your lead generation strategy optimized?
Subject Line 2:| Are you getting the highest ROI on your lead gen?
Subject Line 3:| How you can get the highest ROI on your lead gen
Subject Line 4:| Quick question?
Subject Line 5:| How to optimize your lead gen for the highest ROI
Subject Line 6:| Is your lead generation strategy optimized?
Subject Line 7:| Are you getting the highest ROI on your lead gen?
Subject Line 8:| How you can get the highest ROI on your lead gen
Subject Line 9:| Quick question?
Subject Line 10:| How to optimize your lead gen for the highest ROI

Add spreadsheet, espresso, and watch appointments fill your calendly.

02/02/2021

Good sales copy for email campaigns is a mystical art it seems.

The elements remain constant:

1. Headline

2. The S-Hook

3. The problem

4. Offer

5. Benefits

6. Social proof.

7. Scarcity

8. Risk reversal

9. Call to action.

01/30/2021

We work with founder's often.

Often, our founder's are pre-product and wish to test market receptivity.

As frequently, our founder's solved a problem for their employer and do not know how to succinctly articulate their solution.

We help them at a high level understand why a decision-maker would buy their solution.
..And, we help them identify the ROI their solution offers.

Once we have these two pieces of information we can begin to draw out the messaging needed to create their brand messaging.

Once complete, we begin to test messaging to identify market readiness.

01/28/2021

Are you looking for a higher open rate/conversion rate for your email campaign?

Our second email is sent 2-3 hours after our first to each recipient. It states, "sorry I forgot this in the last email" and casually just add the link.

01/28/2021

Keeping up with content to post can be daunting.

I use a content tool that allows me to schedule 30-60-90 days of content.

Most tools are inexpensive and easy to use.

Once every two weeks for our company, and for our clients, we will post the content we've been organizing.

It's easy, we create a schedule in the tool, and begin to add our content.

Doing so gives us the freedom to focus on other areas of the business while content, which is a long-tail marketing tool, kicks in.

We use:

Schedule your Facebook posts, Instagram posts, Tweets, LinkedIn updates, Pinterest pins, Google My Business posts & YouTube videos with Publer. Save time, drive traffic, focus on your business.

01/20/2021

Are you a sales rep or sale leader looking for an easy way to book more appointments?

Build a LinkedIn Sales Funnel.

You can message group members who are not your 1st connections!

Pick a target-rich group. Craft your message and send 100 a day.

Let me know your results...

01/19/2021

Are you targeting these industries?

According to a JP Morgan study, the small business sector is a critical driver of production, employment, and economic growth.

Small businesses (usually defined by the Small Business Administration as those with fewer than 500 employees) account for 99 percent of all business establishments in the United States, employ 48 percent of all US workers, are responsible for over 41 percent of net job creation, account for 45 percent of GDP, and produce 34 percent of all US exports. Tech and manufacturing have the cash reserves to endure recessionary environments.

01/16/2021

As a founder of small business your survival depends on new cusotmers and happy customers.

And with limited manpower and with a limited budget, how can you find the time to generate new appointments and new demo's without a budget to outsource the right marketing strategy?

The answer is leverage and automation.

The least expensive, and the strategy with the highest ROI, is automation.

Build a LinkedIn Sales Funnel.

01/15/2021

Each employee in your company has the ability to market for new business.

Are you leveraging each employee?

How?

With a never-ending funnel that has touches from everyone in your company.

Social and email are the easiest.

Each employee posts value-added content on their LinkedIn accounts.

Have marketing create a content schedule and manage it' ex*****on to each employee's social account.

Email campaigns can be sent from each employee's email ID.

LinkedIn automation can run each employee's account.

The variations are interesting and compelling.

Plus, for cash conservative start-up', the ROI is high and the price of entry is low.

01/14/2021

Are you dangerous?

Marketing actions:

1. None.
2. Retreat
3. Average amounts of outreach.
4. Massive activity and outreach.

Average levels are dangerous since we believe we are doing something.

01/13/2021

I've been running parallel cadences to offset the common reason's why my prospects don't buy.

Below are the reasons.

1. They're not qualified

2 . They can't disclose information due to personal issues.

3. They're not decision-makers.

4. They're not ready.

5. They don't have enough information.

6. They are just not prepared to buy.

7. Wrong product/service.

8. You don't know what they need.

9. Timing is wrong.

The case for a scheduled, consistent, and easy nurture system to run in parallel with your cadence.

01/11/2021

“This was the only downturn in my professional career in which disposable income actually went up in a deep recession.”

KKR's take predicts an 'economy that is stronger than anything we've seen before.

Private equity giant KKR predicts a post-pandemic recovery that could dramatically outperform its disappointing 2008 counterpart.