NUUN Creative Marketing & Development

Call Directions Website Contact the business

NUUN Creative Marketing & Development Your Truth–Made Fascinating
Marketing, Design and Branding
EST 2017 SLC, UT

Born as an outdoor apparel brand in 2012, NUUN Propaganda has always been about community. Five years later, we've decided to share our love of building brand identity and nursing a community that cares about that brand. Our team is composed of experts in the field, specializing in web & graphic design, social media marketing and physical branding.

10/21/2026

“Riches are in the niches.”

I’ve heard that for ten years. I’ve ignored it for ten years.

What it cost me: nobody knows what to call me. I’ve been “the website guy” to people I’ve since built entire operations for. For most of this year I couldn’t finish the sentence “I’m a—” without a paragraph after it. That’s a real sales problem, and anyone who tells you otherwise is selling a course.

What it bought me:

A specialist solves the problem you brought him. A generalist notices the one you didn’t.

I built a contractor a website last year. The next day he called me half-panicked–15 leads had come in, his average job is $45,000, and every one of those leads had just landed in a Gmail inbox with nothing behind it.

A web guy builds the site and leaves. A CRM guy sells the CRM. I could see the website was never his problem, because I’ve spent years on both sides of that wall.

Here’s the part I actually want you to hear: if you own a service business, you’re a generalist too. You started the business on your own and learned each piece as you put it together. Somewhere, somebody has told you to specialize.

Don’t. The problem was never that you do twelve jobs. It’s that eleven of them only exist in your head.

10/19/2026

How do we know what to do first?

While asking a few questions, I ended up unpacking several issues on both the process and system level with an ops manager this week.

The follow up question I got: Where do we even start? How do we know what to focus our time on first?

My answer: there's one order you do things in.

The order: Stabilize, standardize, systematize, automate.

Stabilize: Before you improve anything, make sure it works. Stop the bleeding, eliminate the immediate failures, and get things to a point where you can reliably deliver the outcome.

Standardize: Figure out what works, write it down, and make it repeatable. If five people do the same job five different ways, you don't have a process. You have five habits.

Systematize: Give the process structure. Define responsibilities, establish checkpoints, and implement tools that make doing things the right way easier than doing them the wrong way.

Automate: Now that you have a reliable, repeatable process supported by a functioning system, start eliminating the manual work.

The order matters.

Automating an inconsistent process just makes you inconsistent faster. Putting expensive software on top of a broken workflow doesn't fix the workflow. And documenting a process that doesn't reliably produce the right outcome just makes the wrong outcome repeatable.

But this still leaves the question: Which problem do we tackle first?

I like to start by following the money.

Map the path from a customer's first interaction with your business to cash in the bank. Find the constraints along that path, identify which ones are costing you the most, and work backward from the money.

Then apply the same four steps to each constraint.

You don't have to fix the whole business at once. You just have to identify the next thing worth fixing, fix it in the right order, and move on.

The goal isn't to automate everything. It's to build a business that works reliably without requiring you to personally hold every piece together.

10/16/2026

If you look around in nature, organization doesn't fit into any mold. Most trees don't grow straight up, rivers all meander, glaciers and sand dunes are different every day.

This is true in our businesses, too. Businesses, by definition, are "organized entities," and yet they don't grow in an organized way–they adapt, like a tree shifting toward a sunny space or a river moving around a rock.

So why do we build business systems that try to fight this pattern?

Instead, embrace the imperfections, and find ways to use them to your advantage.

Business communications is a great example of this. So many companies build epic systems to facilitate communication that never see a single message pass through them, or create databases that don't connect to the right tools.

Instead, what if we spent less money to build something that actually supports the way your business runs? Reach out to join the next "The Desk is Open" session, next Monday at 10 AM MST!

10/14/2026

There is a seemingly endless stream of tech tools for businesses these days–so it begs the question, what to use and what to skip?

Here's my simple process for making that decision:

Write it: What happens, who does it, and in what order. If you don't have a process, you have a habit. No system can help automate a habit.

Run it: Do it by hand for a few weeks. Paper, whiteboard, a shared note, whatever. If it doesn't work by hand, a system can't make it faster.

Buy it: Now you know exactly what you're shopping for, and no demo is going to impress you with a bunch of features you don't need.

And since I've learned this the painful way on every one of these, here's what skipping these steps looks like:

Skipped write it: You bought a filing cabinet for a mess. Your chaos is now digital and searchable.

Skipped run it: You paid a monthly or yearly subscription to figure out your process was wrong.

Skipped both: Congratulations, you now have two places to lose information instead of one!

Living in Utah means deep immersion in the heritage, cultures, and languages of Indigenous peoples.The history of Indige...
10/12/2026

Living in Utah means deep immersion in the heritage, cultures, and languages of Indigenous peoples.

The history of Indigenous peoples in Utah spans over 10,000 years–absolutely remarkable to think about, especially when compared to the 179 year run we're on here in Salt Lake City.

There's so much to learn from that 10,000+ year history–from environmental adaptation and resilience, to sovereignty and sustainable stewardship.

We here at NUUN are proud to call Salt Lake our home, and thankful for the rich history and contributions of Indigenous people in Utah!

10/09/2026

Technology companies and agencies suck.

Not all of them–but a lot of them. Many of them have a gap so wide between what they promise and what they deliver that it almost seems intentional.

I'm sure it isn't always intentional, but it certainly is sometimes.

If you've ever had an experience with a tech company where they promised you one thing and delivered something else, I want to hear about it.

What's your worst experience with someone in my space? No need to namedrop, I'm just here for the horror stories... 👀

10/07/2026

I hear "riches are in the niches" far too often–but I want to give you a different perspective:

Generalists are the real problem solvers.

Specialists can execute on the work, but only with clear guidance. Generalists, however, operate far more effectively in ambiguity. They can analyze a problem from a broad perspective and come up with the best solution–not just the only solution they know.

So if you're a generalist, you aren't doing anything wrong. In fact, I'd argue you're probably better off because of it.

I signed a property management client a couple months ago who was very skeptical of investing in a "consultant" for thei...
10/05/2026

I signed a property management client a couple months ago who was very skeptical of investing in a "consultant" for their business. After chatting for a while, we settled on the lowest-cost engagement I offer called, "The Playbook."

It's a simple engagement: you choose someone from your business, and I'll teach them everything they need to know to do what I do.

Yes, I see the irony. If I teach them everything they need to know, then they'll just stop paying me and do it themselves. Especially since I only offer services month-to-month–no long-term contracts.

That's the whole point, though. There are plenty of agencies and consultants out there who will gladly lock you in a 12-month contract and charge exorbitant prices for very little output.

I'm building something explicitly designed to provide maximum value to the business owners who choose to work with me. And I firmly believe that part of that value is ensuring you aren't dependent on me in the long run.

So, over the past two months, I've helped one person in the business set up a CRM instance for the business, organize their cluttered contacts, segment those contacts based on season and property stayed, and launch a multi-touch, month-long email campaign.

That campaign brought in real bookings, more conversations–even a potential property management client. All from email addresses that were sitting in a dead Asana account.

The real value, though? We just paused their monthly engagement as they make it through the last little bit of slow season before winter starts, and they're carrying forward what I taught them. That champion is now setting up another email campaign, a text campaign, and prepping quarterly newsletters for their newly segmented audience.

That's why I'm building NUUN. I'm not interested in being an "Agency Owner" who farms the work out of town and provides the bare minimum. I'm interested in making sure every person in my community has the tools they need to build their dreams.

Whether you want to learn it yourself, or you don't want to touch it with a ten foot pole–make sure the person you hire is there for the right reasons.

My reason: I want to see you succeed.

Even spreadsheets can work harder.We have a client with someone on their team who likes to work in spreadsheets–and buil...
10/01/2026

Even spreadsheets can work harder.

We have a client with someone on their team who likes to work in spreadsheets–and builds some serious data masterpieces in Excel. These are the type of sheets that tickle your brain with data in all the right ways.

The client's website needed a refresh, mostly to streamline the customer experience, but NUUN saw another opportunity: let's build the spreadsheet you use to organize your inventory into the system.

Two weeks later, we have a functioning custom plugin that connects their spreadsheet to the website, providing a wealth of data that used to be copied and pasted directly to the site–that small change turned this project from an investment in customer experience into an investment in the admin operations at the same time, for far less than the customer would've paid to do it down the road.

When you partner NUUN, you aren't just getting an implementor–you're getting a technical strategy partner, who helps you make the most out of your technology projects.

We love data.Here's a little snapshot of the data analysis performed alongside key stakeholders at the Salt Lake City Po...
09/30/2026

We love data.

Here's a little snapshot of the data analysis performed alongside key stakeholders at the Salt Lake City Police Department when we worked earlier this year on revamping their mission, vision, and values.

It's crucial that all organizations, but especially government agencies, have a clear understanding of who they serve and how they serve them. This is the work that must come first–and NUUN Creative is honored to have had a hand in the process this time.

Whether it's analyzing thousands of pieces of feedback and turning them into a cohesive message for your organization, or creating a strong strategy for a technical implementation across multiple areas of your business, NUUN Creative is here to provide creative solutions to your hurdles.

Reach out today and let's build a plan–completely for free.

Address

3686 East Kaibab Circle
Salt Lake City, UT
84109

Telephone

+18015500241

Website

Alerts

Be the first to know and let us send you an email when NUUN Creative Marketing & Development posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to NUUN Creative Marketing & Development:

Shortcuts

Share

Category