SOAR Communications

10/22/2020

Very cool news! Nordica new Enforcer 100 wins SKI Magazine's Gear of the Year award.

04/01/2020

It's been a busy few months for everyone. COVID-19 has up-ended lots of lives in many ways. So far for us, we have been safe, and we hope you have been and will continue to be too. One cool thing we were involved in was being one of several mentors in the Hall Global Entrepreneurship Center at Weber State University Outdoor Weber student entrepreneur competition. Due to the virus, what was supposed to end with face-to-face mentoring, final presentations, and awards ceremony, ended up being held on Zoom. Sawtooth, Dose Hydration, and STAG Sports Rack took the top three spots. Here's link to a detailed press release:

Due to Coronavirus restrictions, the three-month, multi-state competition culminated with two days of video conferenced mentoring, final presentations, and awards ceremony

01/27/2020

"It’s like the Range Rover Sport of skis." Rob Reed of Forbes on Nordica's Enforcer 100.

A review of the best ski gear for the 2020 season, all tested on the slopes of the premier skier's mountain: Deer Valley Resort

01/08/2020

Cool story. "Breaking Barriers", latest Nordica "It's Family Time" video. http://ow.ly/Rydp50xLTTP

It doesn’t matter where you come from, what matters is where you’re going. The latest episode of “It’s Family Time” follows the journey of fifteen-year-old Deyna, who’s family moved from Mexico to Jackson Hole, Wyoming in 2004. Wanting to jump right into the ski scene in a mountain town, her parents enrolled her into so she could pursue her goals to become a great skier. Watch this episode to see just how much her love for the sport has grown, especially when sharing it with her family through link below.

PS. Don't miss out on entering out photo contest to win the ultimate ski vacation! Form fill out is on Breaking Barriers page!

http://ow.ly/Rydp50xLTTP

01/07/2020

Jack Wolfskin's low key sustainability story by Barron's:

The German company has some of the earliest self-mandated environmental standards, dating to the 1980s

12/18/2019

Jack Wolfskin's Big White women's ski pants made GearJunkie's list. Maybe a good Christmas gift? Just saying.

We test and review the best women's ski and snow pants of 2020. Including top picks from The North Face, Arc'teryx, Helly Hansen, and more.

11/25/2019

Friends with kids. Nordica retailers have a cool sizing mat kids step into to find what size they need. Story by Cameron. https://www.outdoorretailer.com/magazine/groom-the-groms/

Skiing parents want nothing more than to pass the love of carving sweet powder turns on to their kiddos. Having the right gear stocked in your stores will make for an easy sell, happy parents, and most importantly happy groms. Here are five great products to consider stocking from brands attending t...

11/15/2019

For the moms, moms to be...and even the dads, heck, for anyone who skis! https://youtu.be/uG6otjh0lPc

The second episode of "It's Family Time" is here. “Mom Stoke” tells the story of Brooke Froelich and how she balances the hectic life as a mom raising two ki...

11/07/2019

"They make a good argument for being a decent quiver of one for Western skiers." - The Outbound Collective talking about Nordica's new Enforcer 104 Free.

This year, Nordica launched the Enforcer Free -- billed as a more playful companion to the hard-charging (and much loved) Enforcer 100 and 110. We took them for a test drive.

11/06/2019

"I'm strong, and I like a boot that holds up to the demands I put on it, and I am continually surprised at how well these perform for me." - The Outbound Collective on Nordica's Strider 115 W. https://www.theoutbound.com/kristi-teplitz/nordica-strider-115-women-s-ski-boot-review

10/31/2019

"We trudged through everything from 6 feet of packed snow to rocky scrambles and even climbed steep ladders, and my feet always felt supported,” Backpacker Magazine. Jack Wolfskin's Wilderness Lite boots. Full review: https://www.backpacker.com/gear/jack-wolfskin-wilderness-lite-texapore-mid