09/08/2026
Ten times the ROI. That’s the return companies see from event attendees compared to those who never show up, and it’s just one data point in a much bigger case for live experiences.
In the latest MWCN Deal Flow article, Bailey Libby of Cornerstone Technologies lays out the research connecting experiential marketing to real brand valuation, from revenue growth and customer lifetime value to pricing power and market positioning. The numbers make a compelling case that live events aren’t just marketing spend, they’re a capital investment with measurable, compounding returns.
Bailey Libby is the Marketing Manager at Cornerstone, a Utah based event production partner with 30+ years of experience delivering experiences for some of the world’s most recognized brands.
Read the full article on the MWCN website. https://shorturl.at/ctLWt