White Label Marketing

White Label Marketing We help mid-sized companies succeed in online marketing by creating an online marketing plan and exec

Hey all,If you are a marketing firm like us and you work with a variety of companies, you likely track time, manage your...
10/28/2016

Hey all,

If you are a marketing firm like us and you work with a variety of companies, you likely track time, manage your engagements, bill your customers and track your financials. We've had to cobble together a variety of different softwares in the past and it's been a total pain.

We came across this great software that allows us to simplify everything and has made our life easier. We wanted to give them a shout out. Thanks Squava! Check out their website - https://goo.gl/sYA8I6

Simple, smart, and intuitive online time tracking, management, invoicing, accounting, and forecasting software for your professional service firm.

How effectively is social media linked to your marketing strategy? See how top CMO's answered -- and what you can learn ...
12/18/2014

How effectively is social media linked to your marketing strategy? See how top CMO's answered -- and what you can learn from them.

This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage soci…

“Content distribution, often in places outside of your ‘owned’ properties, is one of the most overlooked (and underappre...
12/12/2014

“Content distribution, often in places outside of your ‘owned’ properties, is one of the most overlooked (and underappreciated) aspects of effective content marketing. And distribution does not end with social media.”

According to a Right Source Marketing study (based on survey responses from a whopping 11 B2B-oriented companies) conducted in November 2014, you, Mr. or Ms. Marketing Leader, either have not finishe…

What a difference a year makes.
12/08/2014

What a difference a year makes.

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leadi…

Driven by consumer online buying experiences, business suppliers are racing to meet buyer demands.
11/17/2014

Driven by consumer online buying experiences, business suppliers are racing to meet buyer demands.

Forty-nine per cent of B2B buyers prefer making work-related purchases on B2C websites, with 52 per cent expecting at least half of their purchases to be made online in three years’ time, according to new research from Accenture.

Today’s modern consumer connects with brands how they want, when they want, and via the channel that is most relevant an...
11/07/2014

Today’s modern consumer connects with brands how they want, when they want, and via the channel that is most relevant and convenient for them.

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leadi…

Content should not resemble a sales pitch.
10/17/2014

Content should not resemble a sales pitch.

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leadi…

How do you plan to leverage the power of social media this holiday season? Here's a look at are where the big players ar...
10/10/2014

How do you plan to leverage the power of social media this holiday season? Here's a look at are where the big players are spending, and what strategies are working for them.

With Halloween just around the corner and the estimated $650 billion holiday shopping season square in the sights of marketers and retailers, all eyes are on the maturing power of social media to drive holiday shoppers to store and e-commerce sites. According to recently released research from digit…

If you plan to produce brand content for the always-on mobile community, then you need to shed this trio of outdated con...
10/06/2014

If you plan to produce brand content for the always-on mobile community, then you need to shed this trio of outdated content marketing strategies.

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leadi…

Are you or have you been held to only the almighty ROI metric?
09/08/2014

Are you or have you been held to only the almighty ROI metric?

Jason Falls explains that not all business objectives can be measured in terms of ROI. And that’s … okay.

What are your most important marketing objectives in the year ahead? Here's what other B2B marketers are focusing on:
08/26/2014

What are your most important marketing objectives in the year ahead? Here's what other B2B marketers are focusing on:

Marketing Strategy - B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.

If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself ...
08/19/2014

If you’re just starting out or you need to overhaul your existing marketing strategy, make sure to familiarize yourself with these 10 marketing metrics:

Measurement is what makes marketing a science, rather than a superstition. For many business owners, marketing is a superfluous expense—something to spend money on only when the budget is flexible enough to accommodate it. This is because the return on investment on marketing is, in many cases, unpr…

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