07/29/2026
ICYMI: When Coloradans passed Proposition 114 (formerly Initiative #107) in 2020, Colorado made history as the first state in the nation to let voters decide on the reintroduction of an endangered species/apex predator, rather than leaving it up to federal or state wildlife agencies.
Landslide Political was the chosen field firm to help get Initiative #107 on the ballot. The goal wasn’t just to have enough signatures. Voter education was also key. Having field staff and volunteers who could speak knowledgeably about the ecological, economic, and social impacts of gray wolf reintroduction was critical for election day.
Amid statewide controversy and push back over the ballot measure, the strategies deployed behind these face-to-face conversations subsequently led to Prop 114 passing by a narrow margin. The Rocky Mountain Wolf Action Fund turned decades of wolf advocacy and conservation work into a historic win. The reintroduction of gray wolves to the Southern Rocky Mountains began on December 18, 2023, and it continues today.