Concurrent Strategies LLC

Concurrent Strategies LLC Accelerating customer engagement through market research and organic customer segmentation profiling.

Revenge Travel - “People wanting to make up for time and experiences lost to the pandemic.” This article talks about air...
06/20/2023

Revenge Travel - “People wanting to make up for time and experiences lost to the pandemic.” This article talks about airline travel, but revenge camping is a cost effective way for people with tighter wallets who still want to get out! I’m excited to discuss this post the Overland and Travel area experience. Who bought for the revenge traveler?

Despite sky-high prices and limited availability, people are traveling in droves. Could this new term explain why?

Wow, so grateful to all who voted for us. Pete and I will once again be presenting at ApparelCamp Vancouver. I can't wai...
03/02/2023

Wow, so grateful to all who voted for us. Pete and I will once again be presenting at ApparelCamp Vancouver. I can't wait to catch up with everyone this coming weekend!

It’s a snowy birthday for the Grand Canyon today!
02/28/2023

It’s a snowy birthday for the Grand Canyon today!

Today was a good day. I drove into the park well before sunrise in a snowstorm and then hiked a short distance down the Bright Angel Trail as the snow continued to fall into the canyon. Sunrise came and went without the storm letting up, and the view into the canyon was obscured by fog and falling snow, but when the storm did finally lift, the view into the canyon was magical.

Grand Canyon National Park was created on this date in 1919. Happy Birthday to the park!

Thrive Outside, once again reconnecting intercity youth and families with nearby nature.
01/19/2023

Thrive Outside, once again reconnecting intercity youth and families with nearby nature.

THRIVE OUTSIDE DETROIT Thrive Outside Detroit, led by YMCA of Metro Detroit and Detroit Outdoors, connects youth and families with outdoor recreation and nature by working with regional organizations and agencies to share resources and skills so that the outdoors is truly a place for all.Key Focus A...

01/18/2023

Last week at the OR Snow Show we got to meet some of the fluffy friends behind Paka’s puffy jackets! Paka jackets are made with 70% alpaca fiber and 30% recycled plastic. That material is lighter and warmer than down, with only an 8% water retention. Paka is making a great product that upcycles plastic and supports Peruvian alpaca farmers!

Up early and ready to rock the Snow Show!
01/10/2023

Up early and ready to rock the Snow Show!

Join us today on Day 1 at the Outdoor Retailer Snow Show for our OIA Education Sessions. Featuring topics on leadership and emotional intelligence, policy and legislative actions around PFAS, and the outdoor industry economy.

Today's schedule includes:

• 7:30 am – 8:45 am | Industry Breakfast
• 10:00 am – 11:00 am | OIA: The Need-To-Know On PFAS Policy And Phase-Out: Industry Update
• 12:00 pm – 1:00 pm | OIA Industry Lunch: Building On Historic Wins: What's Next For The Outdoors And The Outdoor Economy Following The 2022 Elections

Learn more about the speakers and each session by following the link below: https://bit.ly/3LKGhPO

It’s great to see companies taking initiative on sustainable manufacturing while also delivering a cutting edge product....
01/10/2023

It’s great to see companies taking initiative on sustainable manufacturing while also delivering a cutting edge product. In this case, Seattle company Nikwax has perfected their waterproof down formula without PFCs. I'm looking forward to seeing them, among others, starting tomorrow at the Snow Show!

The two PFC-free options offer a more sustainable solution at the highest level of performance available.

A must-read NYT article for outdoor industry manufacturers going into the new year! Consumers are hungrier than ever for...
12/23/2022

A must-read NYT article for outdoor industry manufacturers going into the new year!

Consumers are hungrier than ever for affordable, eco-friendly gear: NYT reports a 32% increase in secondhand sales in 2022. Resale programs like Patagonia’s Worn Wear, Arc’teryx’s ReBird, and The North Face’s Renewed show that supporting resale is a great way to satisfy consumers while also reaching new customers. I’m excited to see how brands tackle this at !

Alpine gear is expensive, but online dealers of used jackets, boots, skis and more are enticing newcomers with bargain prices and promoting recycling in an era of climate change.

January Snow Show is just around the corner!
12/26/2021

January Snow Show is just around the corner!

Important details for the upcoming event in Denver are now public.

Just get out. With imperfection, with novice, and with style.
01/11/2021

Just get out. With imperfection, with novice, and with style.

Unveiling the collection by Alessandro Michele in a campaign shot by Daniel Shea. Set in the Alps, the collaboration collection is worn b...

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