The Optimization Specialists

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The Optimization Specialists

Helping you optimize your business operations so you have time to work ON your business instead of IN

02/25/2026

🚨New Episode is Live 🚨

What does it take to turn a fifth-generation family recipe into an award-winning brand on 160+ retail shelves?

In this week’s episode of Overnight Success, Cristy sits down with Maria Flores, founder of Hess Street Foods, to unpack the real story behind her journey from her grandmother’s kitchen to winning H-E-B’s Quest for Texas Best.

This is not a story about luck.
It’s about grit. Identity. Community. And doing the work when it feels “humanly possibly impossible.”

In this episode, Maria shares:

🔥 Recreating her grandmother’s recipe — eight to ten times before getting it right
🔥 Preparing for a major retail competition in just six months
🔥 Making the Top 20 out of 500+ applicants
🔥 Winning First Prize — and what happened after
🔥 Why success is about purpose, not just sales

If you’re building something meaningful — especially in CPG, food, or retail — this conversation is packed with insight.

🎧 Season 3, Episode 6 is streaming now.

Links to listen and watch are in the comments 👇

02/20/2026

How many places do you check for messages every day?

Email.
Text.
Facebook.
Instagram.
Voicemail.

And then someone says,
“Hey, remember when we talked about that last week?”

Now you’re hunting.

The real problem isn’t communication.
It’s fragmentation.

Most service businesses aren’t dropping the ball because they don’t care.
They’re dropping the ball because conversations live in 5 different apps.

One of my favorite things we’ve built inside our Toolkit is a universal inbox.

Every conversation.
Every channel.
One place.

And the underrated part?

You don’t even have to remember where the conversation happened.

You just remember the content — search it — and it finds it across email, SMS, Facebook, everything.

That’s how small teams operate like big teams.

Less tab switching.
Less chaos.
More control.

If growth has started to feel heavier instead of easier… your systems are probably the bottleneck.

Let's break this down in more detail in this week’s Feature Friday.

Full video is in the comments 👇

02/18/2026

This week on Overnight Success, I had the opportunity to sit down with Steve Spiro - keynote speaker, sales leader, and author of The Tao of a Master Connector.

What struck me most wasn’t the 30,000+ LinkedIn connections.

Steve shared how he went from:
• Dyslexic and bullied
• To launching an NYC advertising agency at 22
• To earning double black belts
• To becoming a top sales performer
• To stepping onto a TEDx stage

But here’s the parts that stayed with me the most:
• "Meet 3 new people a day"
• Unpacking why business is shifting from B2B to B2H (Business to Human)
• Grit isn’t something you’re born with - it’s something you build.

🎧 If you’re building a business, growing your network, or trying to level up your mindset - this one is worth the listen.

🙏 Steve Spiro - grateful for your honesty and energy in this conversation.

Let's connect & build! 🚀

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02/12/2026

𝗧𝗵𝗲 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝗳𝗿𝗼𝗺 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗔𝗺𝗲𝗿𝗶𝗰𝗮

Matt McCurdy began his career in corporate America, working in supplier management right after graduating from the University of Iowa. He recalls being a young twenty-something tasked with advising established aviation suppliers, an experience that provided him with valuable lessons. However, he realized that relying solely on a corporate job for financial security felt precarious due to potential corporate mismanagement.

🎧Checkout the new episode out now on the Overnight Success Podcast.

Links in comments below 👇🏻

02/04/2026

What does success really look like?

For David Ramirez, it’s not visibility or growth—it’s building systems that outlive you.

From scaling an anime convention to 35,000+ attendees to helping rural communities thrive through events, this episode is a masterclass in long-term impact.

🎧 New episode of Overnight Success is live.

01/22/2026

Most business owners we talk to aren't suffering from a lack of data - they’re suffering from a lack of centralization.

By building a custom "Optimization Engine" in monday, we helped our client move from clunky reporting to one-click efficiency & instantaneous visibility.

At The Optimization Specialists, we don't just "set up software." We architect systems that give you back your time, money, and energy.

01/13/2026

Sales and marketing are intertwined, but they’re not the same.

Good marketing talks.
Good sales listens.

Marketing creates the conversation.
Sales hears what actually lands.

The strongest teams don’t debate which one matters more - they build systems so insights flow both ways.

When sales listens well, marketing gets sharper.
When marketing listens to sales, messaging gets real.
When operations connects the two, nothing gets lost!

That’s where growth compounds - not in louder talking, but in better listening.

Where does listening break down most on your team - marketing, sales, or operations?

01/12/2026

Mentorship isn’t about having someone tell you what to do. It’s about learning how to see your business, your decisions and yourself more clearly.

The best mentors don’t save you from the work - they save you from wasted work.

01/08/2026

F*ck your mood, follow the plan.

🙋‍♀️ raise your hand if you’re ready to work “Open to Goal”!

01/06/2026

What are you working toward in 2026?

Do you set goals?

Perhaps in Family, Fitness, Faith, Finacials, Fun?!

Let’s share some goals!

12/03/2025

𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗰𝗵𝗮𝘀𝗲 𝗶𝗳 𝘆𝗼𝘂 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗮𝗰𝗰𝗲𝗽𝘁𝗲𝗱 𝘁𝗵𝗮𝘁… 𝗻𝗼𝗯𝗼𝗱𝘆 𝗰𝗮𝗿𝗲𝘀 𝗶𝗳 𝘆𝗼𝘂 𝗳𝗮𝗶𝗹?

In this week’s season finale, Jon breaks down one of the biggest mental blocks entrepreneurs face: the fear that everyone is watching, judging, and waiting to see if you fall.

Spoiler: they’re not.
And once you realize that? The entire game changes.

🎧 New episode is live.
Watch the clip → then dive into the full conversation.

10/24/2025

👋 We’re The Optimization Specialists - and we’re here to help you scale smarter! 🚀

Last week, we had the chance to speak at San Antonio Startup Week about a challenge we see every day:
Founders hitting a ceiling - not because of lack of effort, but because of disorganized systems.

We exist to change that and help you save time, money & energy

We help small businesses streamline operations, automate workflows, and eliminate wasted time so you can grow - without adding more to your plate.

💡 Our clients save 8-10 hours/week on average
💡 We’ve helped multiple founders clean up their tech stacks
💡 And we believe scaling should feel easier - not heavier

If you’ve ever thought: “There has to be a better way to run this…”
𝗧𝗵𝗲𝗿𝗲 𝗶𝘀. 𝗔𝗻𝗱 𝘄𝗲 𝗯𝘂𝗶𝗹𝗱 𝗶𝘁.

🎯 Let’s optimize your business together.

Join us at Tech-Tuesday on the last Tuesday of every month (invite link in the comments)

Address

San Antonio, TX
78207

Website

http://www.theoptimizationspecialists.com/

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