XTru

Ticketing, memberships, donations, and engagement — built for places people love to visit. ft. SwipeTrack talent rivals anyone from Silicon Valley. People do.

Since our founding in 2011, technology and innovation have defined SwipeTrack. From our humble beginnings in a spare bedroom developing custom management software to our 60,000-sq. office developing all manners of custom software coupled with hardware/mobility solutions, we have always remained on the cutting edge of technology. SwipeTrack’s technology products and services are powering businesses throughout the world from restaurants to theme parks; transportation to financial; boardroom to the living room. The SwipeTrack Ecosystem consists of three Divisions:

Technology
Today, we are developing for tomorrow. If you have attended a movie, seen a doctor or hospital, or even pumped gas, chances are you have used a solution developed by SwipeTrack. A snapshot of our custom software products includes CRM packages, point of sale, web applications, iOS and Android applications, and even gaming/simulation. Mobility
Anytime, anywhere. Whether a company needs to maintain contact with a customer, move lines more efficiently through a theme park line, or read a barcode on industrial equipment; we’ve done it. Our experts analyze a company’s needs and provide effective solutions. Optimizing the end user experience and ease of access. We are revolutionizing the way companies work and communicate with the customer. Enterprise Solutions
Technology doesn’t change the world. And as a technology firm, there is no better mantra. SwipeTrack is an extreme believer in technology and the incredible things it can do. We also know that behind every smart piece of software, powerful processor, and every brilliant line of code is an even more brilliant person. Our recruiters can find just the right needle in a haystack. As a technology firm, we have access to candidates most staffing agencies will never see. Moreover, high fees are a thing of the past. We are an actual technology firm that staffs technology roles, it just makes sense.

08/26/2026

Our museum of furry friends from the families at XTru wants to wish you a Happy National Dog Day! 🐾 🐕

08/24/2026

On August 11th, we hosted our first town hall for all existing and future XTru partners. 👏
In this town hall, we introduced the XTru name and how we brought our expanding product family together as one connected platform.🔄
Some items we went over were:

💙 A new front-gate point of sale designed for faster checkout, clearer workflows, guest lookup, and member recognition.
💙 Advance Sales, a powerful back-office order-entry tool for complex guest and group sales, including programs, events, memberships, donations, payment links, partial payments, and inventory holds.
💙 Online and onsite merchandise, including online retail, packing, fulfillment, shipping, Food & Beverage orders, and live fulfillment screens.
💙 XTruEngage, which allows organizations to create standalone or embeddable purchase and donation pages, event experiences, guest feedback, and reactions.
💙 Additional platform improvements across performance, administration, reporting, insights, guest experiences, and integrations.

Missed out? All good! Check out our latest blog post below to see what we discussed, and watch the recording!

https://xtru.com/resources/product-updates/watch-the-first-xtru-customer-town-hall/?mc_cid=855774d115&mc_eid=93e78ec23d

08/19/2026

We are back in Philadelphia for our debut in our first year exhibiting at the Association of Association of African American Museums 🖼️ ✨
Here at table 40 alongside Blackbaud to engage in conversations about enhancing ticketing for YOUR museum!
See you here!

08/14/2026

Lets give a warm welcome to our new partner in Dubuque, Iowa, the National Mississippi River Museum & Aquarium! 🐟 🖼️

A Smithsonian affiliate, This Museum and Aquarium is home to 25,000 ancient artifacts, ranging from live animal exhibits to the history of America’s waterways.

With our XTru platform, our job is to make your ticketing platform seamless and easy to navigate, and that's exactly what we will be doing for NMRMA!

Welcome Aboard!!✨ 😄

08/12/2026

We are just one week away from attending the Association of African American Museums 2026 Conference from August 18th-21st.
We are so excited to show off our XTru ticketing platform as well as support African American focused museums.

See you in Philadelphia at Table 40!

08/07/2026

Want to simplify your guest journey into one platform? XTru is the right ticketing tool for you. 😄
Check out our website, Xtru.com, to book a demo with us. We are always happy to help!
Let us help your nonprofit, the XTru Way! 🩵 🤍

07/09/2026

Happiest of birthdays our Co-founder and CEO Melanie Tawil!! 🎂 🎉 You have achieved so much this past year and we could not be more proud!
We wish you the best day and celebrations! ✨ 🌷

06/30/2026

Digital membership cards and wallet passes made simple. 🙌 🤝

XTruPass is one of five products on the XTru platform. Each one handles a different part of the member experience.

Make member access easier with digital cards, Apple and Google Wallet passes, household membership support, automated updates, member portal access, and staff validation tools. 🎟️📱🔐✨

Does your nonprofit need an upgrade? Head to our website, xtru.com, for more information.

06/22/2026

Built to work together. 🙌 🤝
XTruTicketing is one of five products on the XTru platform. Each one handles a different part of the guest experience.

Streamline your nonprofit operations with XtruTicketing. From event ticketing to membership renewals, we've got you covered. 🎟️📱🔐✨

Does your nonprofit need a revamp? Head to our website, xtru.com, for more information.

06/21/2026

Celebrating all the amazing dads out there. Happy Father's Day from the XTru family!

Address

2727 NW Loop 410 Suite 300
San Antonio, TX
78230

Website

https://xtru.com/

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