08/20/2025
Our team had the opportunity to partner with the UTSA Small Business Development Center for a webinar on event marketing and small business growth. The session unpacked both the challenges and opportunities of using events as a marketing channel—recognizing that while events require significant planning and resources, they can deliver powerful outcomes when executed strategically.
It was inspiring to see such broad engagement, with attendees joining from four different time zones, and to connect with business owners eager to explore new ways of building brand equity and pipeline through live experiences. We’re grateful to our colleagues at UTSA SBDC for their continued leadership in equipping entrepreneurs with practical tools and knowledge to grow.