Root Strategy Group

Root Strategy Group Strategic consulting focused on startups and businesses in transition.

Immersed operates incredible locations for enthusiasts of “doing stuff.” They excel in curating exceptional experiences ...
03/06/2023

Immersed operates incredible locations for enthusiasts of “doing stuff.” They excel in curating exceptional experiences at exceptional locations. When they came to us, however, there was nothing about their website that gave you that impression. A bland, colorless site, filled with business copy and construction flyovers that was missing a great opportunity. They asked us if we could build them something that got people to simply say, “wow, I want to go there and work with those people.” We’re really excited about the result. www.immersedgroup.com

Sometimes we meet a potential client and they want to know if we’re experts in their field. The answer, of course, is ra...
10/25/2022

Sometimes we meet a potential client and they want to know if we’re experts in their field. The answer, of course, is rarely, “yes.” So if that’s the case, how can we properly speak to their customers, if we don’t know what they know?

We usually start with the fact that they aren’t working with us because of our expertise in their industry, they’re working with us precisely because of our ignorance. Our goal is to make what you do, who you do it for, and what makes you great, so easy to understand, that even we get it.

It’s easy to sit around the bar and get our friends fired up about our great idea. Heck, some of them might even land up...
08/11/2022

It’s easy to sit around the bar and get our friends fired up about our great idea. Heck, some of them might even land up being customers. If you don’t define a market bigger than the high-top you’re sitting around however, it’s going to be hard to grow. We’ll work
with you to ask all the questions your friends might not about who you’re going to sell to, how many of them are out there, and how to get them to listen.

When the new ownership group took over the wave pool in Waco, they inherited a cluster of software, spreadsheets, sticky...
08/03/2022

When the new ownership group took over the wave pool in Waco, they inherited a cluster of software, spreadsheets, sticky notes (I’m not kidding), and a general junk drawer
of information. Priority #1 for us was to help them organize and optimize their data. Not only did they need to understand who their clientele was, but more importantly, what they were doing so that they could begin to communicate with them to create loyal and satisfied customers.

The Giant Sequoias incredibly hardy; they resist fungal rot, wood-boring beetles and their thick bark is flame resistant...
07/21/2022

The Giant Sequoias incredibly hardy; they resist fungal rot, wood-boring
beetles and their thick bark is flame resistant. Their hardiness, age, and size are all connected. Because they are so tough they they just keep growing and growing as they get older. What are you built for? Do you have the deep roots necessary to survive the challenges and view your wins as simply part of the progress?

Super excited to announce the launch of the new brand at Waco Surf. Waco Surf is the premier, public, wave pool in the U...
04/18/2022

Super excited to announce the launch of the new brand at Waco Surf.

Waco Surf is the premier, public, wave pool in the US. The new ownership group has
revised the pool, improved the wave, and expanded this insane 500 acre campus boasting the longest Lazy River in the US, the Wedge super slides, their legendary
Cable Park, and even a ridiculous wake surf lake.

Check ‘em out, and “Get Wet.”

Raised on a coastal diet of action sports and outdoor adventuring has given Mike the proper insights and ability to desi...
02/22/2022

Raised on a coastal diet of action sports and outdoor adventuring has given Mike the proper insights and ability to design uniquely authentic California inspired brands.

You know the brand, so what do they sell? When building your brand, be clear about what you are selling. Is it a product...
02/01/2022

You know the brand, so what do they sell?

When building your brand, be clear about what you are selling. Is it a product or service? Maybe it’s something much less obvious. Are you selling a feeling, or an association or memory… Or maybe even aspiration? In the end, I’ve got incredibly accurate clocks all around me. On my phone, my computer, the front of my cable box…

So, what is Rolex selling?

Any time we take on a new brand, we always start by diving deep into the reason a brand exist, and what it is striving for. All the fun stuff like logos, taglines, websites, a hat for your buddy… whatever… all of it comes from asking those first questions.

When we think about branding, we often forget just exactly where that comes from. It really is as obvious as the cattle ...
01/18/2022

When we think about branding, we often forget just exactly where that comes from. It really is as obvious as the cattle in the field. The owner is simply trying stake their claim on that cow, but to say “it leaves a mark,” from the cows perspective, is an understatement.

The analogy might be heavy handed, but it’s good to keep it in mind when developing your brand. When you look to leave a mark on your customers, make sure it’s right, because it’s going to last.

You’ve put in the late nights, and enough Google searches to fill 2 years of post-grad studies. To grow, however, you ne...
01/12/2022

You’ve put in the late nights, and enough Google searches to fill 2 years of post-grad studies. To grow, however, you need to be a leader, not a technician. A common (and necessary) part of any company’s journey is adding human capital. What does the company need, what will they be asked to do, what resources can you provide to make sure they succeed……?
Finding someone is easy, making sure you’re looking for the right person to begin with takes some thought. We’ve staffed dozens of companies over the decades….let’s work together to make sure you’re building the right team and the one you’ve always envisioned and dreamed of to grow the company.

It’s been said, “build a better mousetrap and the world will beat a path to your door.” Well….with more than 100 differe...
10/12/2021

It’s been said, “build a better mousetrap and the world will beat a path to your door.” Well….with more than 100 different mousetraps now readily available, where does the line start?
The idea that simply having a good product is enough, just won’t work. So let’s make sure your customer knows what makes you unique, what you can do for them, and where to find that path.

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