Loretta, Your Do-Good Leadership Coach

Loretta, Your Do-Good Leadership Coach Loretta is an ICF accredited wellness & leadership coach.

Jan + Feb. Months that I dreaded because I knew they were gonna take work. Not the “welcome back from the holidays and l...
03/17/2026

Jan + Feb. Months that I dreaded because I knew they were gonna take work. Not the “welcome back from the holidays and let’s hit the ground running” kind of work. More like this kind:

🌲 Are you actually going to drive 12+ hours north and listen to these damn trees?

🪧 Are you going to show up in these streets even though you feel traumatized from doing it in 2020?

⛰️ Are you going to trust that your body is ready?

🙂 Are you still willing to find joy as the world is ending?

📍Are you willing to notice the moment?

🫜 Are you going to release your attachment, and consume the thing you’ve been growing for months and months?

💉 Are you willing to make it last forever?

🌅 While simultaneously remembering that it’s all fleeting and will never be the same again?

03/12/2026

Dang! 🥲 What an honor to be on this stage at the , and to kick off this panel response at the conference 🎉

The prompt: address the barriers between “doing good vs doing business.”

With my career in nonprofit leadership that eventually led to the founding of my for-profit business, , I naturally answered in this way:

Let’s trust that nonprofits are masterful in doing good, and start investing in them like they’re doing businesses… because they are 👀

Unpopular opinion: nonprofits are in the business of selling social good and social justice. This is not work that deserves pennies on the dollar and measly, sympathetic handouts. Nonprofits (and the people that run them) need REAL BUSINESS INVESTMENTS.

My heart is full having my voice welcome in this space. And my insights were backed by communities and leaders that I continue learning from, namely , San Diego Solidarity Network, , and .

A special thanks to and for your gentle nudging that I needed to get my ass on stage and speak the truth

A HUGE thanks for my sister in content, , who caught just about every word I spoke without me even realizing it 🥲❤️

03/04/2026

Recorded this one a few weeks after one of the dreaded small business famine phases 🫠

The feast and famine rollercoaster is to be expected 🎢 But you gotta be extra careful to make sure your self worth and identity don’t get wrapped up in it!

Hair update 💁🏽‍♀️Truly, I am pretty low maintenance when it comes to looks. I trust my face card and my genuine warmth t...
02/23/2026

Hair update 💁🏽‍♀️

Truly, I am pretty low maintenance when it comes to looks. I trust my face card and my genuine warmth towards others to get me where I need to be in life

But when my hair started breaking and falling out, I got genuinely worried about how I could be the face of my own business

First photo is January 2024. What happened? Stress, negligence, and general self-abandonment. As always, community came through and led me to who revived the hell out of my hair and gave me simple, but critical advice: stop messin with yo sh*t 🙃

Second and third photos are from January 2026… Brooooo LOOK at my hair! It’s almost the longest it’s ever been. It’s crazy what can happen in a few years…

Preservation of self often means looking to others for support. We need one another. Trust other people’s skills and let them help you 🩵

A  dump to honor Black History Month, running a business while losing your damn mind, aspirations for who does (and does...
02/17/2026

A dump to honor Black History Month, running a business while losing your damn mind, aspirations for who does (and doesn’t) touch our hard earned coins, reminders that it’s okay to be inconvenienced, and our Lord and Savior, BAMO 🇵🇷

🎉 Our Founder .leads will be speaking at the  (Doing) Business for Good Summit on Wednesday, March 4, 2026, at the Unive...
02/05/2026

🎉 Our Founder .leads will be speaking at the (Doing) Business for Good Summit on Wednesday, March 4, 2026, at the University of San Diego’s Joan B. Kroc School of Peace Studies. 🥳

Join Loretta and 250+ San Diegans for an exciting all-day event designed to educate, inspire, and connect values-led professionals, local businesses, public agencies, and nonprofits.

Follow for more info!

The first day I got up to the Redwoods, I got out of the car to get ready for a hike… but chickened out. It was 3 in the...
01/27/2026

The first day I got up to the Redwoods, I got out of the car to get ready for a hike… but chickened out. It was 3 in the afternoon and the canopy of the massive trees felt too dark and shadowy. I got in the car and left.

It took 2 more days before I was comfortable enough to return to the hiking trail. Truthfully I felt small and wasn’t ready to face some big stuff. The learning and messages I received were so powerful…

🌲 I realized how much I want to grow old and wise (although I fear that may not be realistic for this day and age)

🌲 I remembered how much I wanted to fight for my own preservation (and that I have to be courageous in asking others to help me)

🌲 I didn’t see any redwood tree standing alone (which means I must lean into my existing groves if I want to survive)

🌲 Eventually I was able to face and touch the big trees / big stuff (and realized that being scared is part of that process)

Damnnnn 2016. Such a life affirming year for me.In 2015 I visited San Diego for the first time and decided that I wanted...
01/20/2026

Damnnnn 2016. Such a life affirming year for me.

In 2015 I visited San Diego for the first time and decided that I wanted to move there the following year. But that fall I lost my childhood home to a fire and put my Cali dreams on hold to be present for my family.

2016 then became a year where I tried to convince myself that I actually wanted to be on the east coast for the long haul. I couldn’t imagine leaving. I had piqued in my first entrepreneurial endeavor: teaching yoga full time. I taught a class of 300+ people at , was co-leading an annual yoga retreat ( 🫶🏽), achieving some of the “best” yoga postures to boast on IG about, and expanding some very meaningful, yoga-based nonprofit work with .

Cool stuff, right?

Below the surface I was shamefully hiding an injury that I sustained from doing yoga (and later needed surgery for). Despite my invitation to teach big classes, a part of me still didn’t feel like I belonged in the field, and that was incredibly disheartening. The nonprofit work was purposeful, but I was pleatuing. I was also in an abusive relationship.

2016 was my last ditch effort to make it all work.

Thankfully, a vacation with palm trees 🌴 in January 2017 reminded me that it was time to move on and head west ( 💗). It was time to give up the yoga teaching career. Time to let go of whatever trajectory I thought was available in my nonprofit job. Time to shed the notion that I owed it to everyone around me to be in New Jersey forever. I left for San Diego 6 months later, and the rest is history 💗

PS - RIP 🕊️

PSS - I’m still very much a Jersey girl 👊🏽

#2016

The fall // end of year was ugly. I was sad. Hurt. Over it. Defeated even.That’s how it was in my mind, but these photos...
01/15/2026

The fall // end of year was ugly. I was sad. Hurt. Over it. Defeated even.

That’s how it was in my mind, but these photos clearly have sweetness written all over them… a reminder that a season can be many things all at once… and shifting our perspective is the one thing we can control

🌸 I spent my 34th birthday at

🦒 entered my life

💌 I cried reading bday cards

🧹 I become elphie

☁️ I started floating at , and enjoyed more time lying around with my thoughts

🍁 I experienced full fall foliage in 🇯🇵, cried every time my cup runneth over (with sake), for the first time in my life saw my name included in a tchotchke kiosk, and wept at the feet of a giant buddha ❤️

🫜 harvested my radishes!

🎓 became a cohort 8 graduate

🎄 rockefeller center at Christmas… 💫

How y’all surviving this first week back?Over my holiday break I allowed myself to get quiet and still enough to hear ju...
01/08/2026

How y’all surviving this first week back?

Over my holiday break I allowed myself to get quiet and still enough to hear just how L O U D my depression was 🙃 While bed rotting one late December afternoon, I said out loud that I wanted to use this platform to tell the truth on the experience of being a modern day entrepreneur: the discipline required… the gentleness required… and everything in between.

Hot take: entrepreneurship is a journey of psychoanalysis in and of itself. It’s less about bossing up and locking in, and more about observing how all parts of you become expressed (and suppressed) when do you dance with risk and vulnerability…

More on that soon. For now, some of my favorite year end threads 🧵

I took a page out of .withsky’s book, with a tip from , and some prompts from . The result?My first ever accomplishment ...
01/02/2026

I took a page out of .withsky’s book, with a tip from , and some prompts from . The result?

My first ever accomplishment cake 🎂👏🏽

(BTW - This is good ol’ Betty Crocker despite flexing my new butter, bread, and pasta from scratch skills 🙃)

An accomplishment cake felt necessary… like a tangible way to fill myself up after 2025 took so much out of me.

I noticed myself resisting the urge to celebrate the good and obvious accomplishments. Instead, I took a good look at what was really hard in 2025, and wondered if I felt any accomplishment in having endured it all.

What emerged were a lot of contradictions and both/ands. The things that I thought were awful were also somehow amazing. But I think being a modern day leader is learning how to get comfy and cozy with uncertainty and ambiguity.

These are some of the both/and lessons that that were shaped by 2025:

💫 Focus and discipline requires softness and gentleness

💫 On the other side of destruction is a cleared path

💫 The trick to figuring it out is letting it be

I’m feeling hopeful for 2026. Perhaps because I’m starting the year with a willingness to embrace the messy middle ❤️

HNY 🎉

category is: cozy magic with a healing spoonful of truth and justice 🪩✨🕯️
11/20/2025

category is: cozy magic with a healing spoonful of truth and justice 🪩✨🕯️

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5998 Alcala Park
San Diego, CA
92110

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