05/26/2026
Pre-order is LIVE! Release date is May 29th. Link in bio.
I've been closing boutique fitness deals for 6+ years — 70+ transactions, nearly $30M — and the same conversations keep coming up over and over: owners with no idea what their business could sell for, what buyers actually care about, or how one lease clause can quietly cost them everything at closing.
"Read this book. Then call Mitch. In that order." — Laura Munkholm, President & Co-Founder, Walla
More about the book:
Studio owners pour their hearts and souls into building communities of real value. Many don't think they'll ever sell, and most have no clear picture of when or how they'll ultimately exit. That conversation -- what exit planning looks like, what it takes to prepare, and what the business can actually return -- often starts too late, or never at all.
I am hoping to change that. Every seller deserves their ideal buyer, at the right time, on the best terms. This book covers the full arc of how to make it happen: exit planning from day one, preparation that creates value, and properly executing the sale process.
Selling a business is about so much more than a transaction. This isn't a house; it's someone's baby. It's their identity and legacy, and this transition will meaningfully impact their relationships with their family, staff, and community.
The lessons are meant for everyone. Independent owners, franchises, single locations, and multi-unit portfolios. Buyers and sellers alike. How to avoid the most common mistakes, and what to do if a deal falls apart.
