06/16/2026
Many marketers are still asking whether AI search is driving clicks. But what if influence is happening long before the click ever occurs? ๐
In this snippet from our last webinar, we discuss how buyers are increasingly using ChatGPT, Gemini, Claude, and Perplexity to research vendors, compare solutions, and build shortlists before they ever visit a website.
That creates a new challenge for marketers:
๐ How do you measure visibility when the evaluation process is happening inside AI?
While attribution becomes harder to track, the impact still shows upโin branded search, direct traffic, lead quality, and sales conversations ๐
This is just one insight from our recent webinar with HubSpot, where we explored how AI is changing buyer behavior, search, and digital discovery.
Watch this clip, then dive into the full conversation for the complete framework on how marketers can adapt as SEO evolves alongside AI search ๐ค
Watch the full webinar here ๐ https://hubs.ly/Q04ltr0f0