02/13/2013
This is part of a proposal I recently did for a prospective client but it relates well to anyone with a product or service to promote...
Dear Friend,
For some, a website is little more than a fancy business card—necessary, but not intended to land jobs. That’s not what I see or envision for you. Your website will be designed and constructed with one main purpose: to land clients and put money in your pocket. To that end, I think you will discover a website to be one of the best investments you will ever make in your business and yourself.
First, the websites we design look good. In fact, they are often the best looking websites as compared to our clients competitors. When a prospective customer hits your website, I want an immediate “WOW” reaction that instills supreme confidence and lets the customer know you are the person they are looking for. 99% of sales is perception and a decision to buy is usually made within seconds of meeting someone or visiting a site on the web. Without patting myself on the back, let me also add that I am an expert at understanding how a website should look for a particular profession or business and what your customers will be looking for in a website.
Second, the websites I construct are planned and optimized to harvest maximum web traffic from the most widely used search engine: Google. Years of operating in the highly competitive travel web space taught me how to setup websites and web pages that rank very high or even first for popular terms that actually drive business. Every site I have ever built has been successful at driving traffic and creating revenue. I see no reason why that wouldn’t be the same for you.
Third: I understand the value of Social Media and how to properly set you up in that space. I’m not talking about Facebook and Twitter, those won’t help you. I’m talking about popular listing services like Yelp, Angie’s List, Google Business, Google Maps and a variety of other services that are directing tons of traffic to businesses just like yours. This is where customers are searching for products and services today.
The era of a phone book and Yellow Pages is over. When a customer needs something they go to Google and search using a few common terms related to your business and geographic location. When that search is made, it is imperative that you are properly ranked and listed or your competitor is going to get the business—guaranteed!