Tiny Frog Technologies

08/31/2023

What comes first, the design or the content of your website?

This "chicken or the egg" dilemma can be tough as you navigate a new website build or redesign. One thing is for certain - your design and content need to feel interconnected.

The design may capture visitor's attention, but your content is what's going to get them to take that action.

🖼From using personal team photos and headshots to aligning your imagery with the content it's next to on your site, there are several ways to establish a consistent brand voice and style on your website.

Check out some specific tips in this vlog by Strategist and Content Writer, Maria Newman, here: https://tinyfrog.com/the-importance-of-connecting-design-with-content/

08/30/2023

Does your website provide the information that people are looking for?

It can be easy to get caught up in bragging about your years in business or sharing every service detail, but that's not what people care most about.

Potential new clients want to confirm if you're the right fit to help them. One of our newest website redesigns for Pure Portfolios, a wealth management firm, helps people do just that. The website:

➡ Embraces transparency, & shares the firm's fees right on the home page

➡ Confirms who they work with by highlighting 3 "Stories of Transformation" AKA case studies

➡ Focuses on the visitor's goals and interests throughout the content

➡ Reduces uncertainty by introducing their 3-step client process

If you're not sure how to implement something similar to your own website, take a moment to imagine what your ideal clients are thinking, doing, and feeling as they navigate your website so that you can tailor in a way that addresses their key questions, concerns, and goals.

Check out the full site redesign here! https://www.pureportfolios.com/

08/16/2023

Content creation can be daunting for a lot of people. If you're not sure what to cover, we've got a few ideas to come up with your next piece of content!

▪ Every time a client asks you a question, write it down and expand on the answer. Chances are if one person asked, others have the same question on their mind

▪ Stay up-to-date with industry news. If there's a significant or exciting update that relates to your industry, services, or client type, talk about it and how it might impact your work

▪ Take a look at your own process. Are there elements that might be foreign to people, or tips that could help someone navigate it effectively?

Once you've created your content, you can:

💻Write a short blog article and publish it on your site

🎬Post a YouTube or Vimeo video with just yourself or another expert and embed it on your site

📒Write a whitepaper or longer article and provide it in exchange for someone's contact info

📢Record an audio file or interview and share it as a podcast episode

📩 Send a newsletter to your email list

📈Create an infographic to illustrate latest industry trends

You can repurpose your content and either share the link or a snippet of the information on social media to drive traffic back to your website.

If you need help adding educational content to your website, reach out to us!

https://tinyfrog.com/get-started/

08/09/2023

How many times a day do you go to Google to search a question?

There a billions of Google searches a day, which means there are a lot of people looking for educational content online. Providing this content on your website can be a great way to improve your searchability and establish your reputation as a trusted resource for information.

As you start to create content, you should consider:

1. What type of resources your ideal clients are looking for
2. What type of content you're most comfortable creating

From newsletters to blogs, articles, videos, podcast episodes, webinars, checklists and more, there are a lot of different ways to share educational content on your website.

Regardless of the type of content you choose to share, consistency is key. People want to know what they can expect from you, and consistency will help establish trust, making it more likely that someone reaches out to you.

Watch more about different resources you can implement here: https://tinyfrog.com/educational-content-on-your-website/

If you’re ready to implement educational resources on your website and need help getting things set up and accessible, feel free to reach out to us!

08/02/2023

If you're an advisor without a niche, it's time to start thinking about who you want to work with.

There are over 330,000 in the United States, and working with a specific type of client can help you stand out from the competition.

One of our recent website design clients has a very specific - active and retired NHL Hockey players.

On top of the hockey-focused images and icons, Hockey Wealth Group's new clearly defines their niche with audience specific written content and an introduction of the firm's two audience segments on the home page.

Once you know your niche, make sure your website:

✅ Defines your ideal client type, whether that be based on job title, age, or circumstance

📝Uses vocabulary that your clients will understand and relate to

💸Shares your knowledge and experience dealing with your client's unique financial challenges, questions, and goals

Check out the full redesign here! https://hockeywealth.com/

07/06/2023

This is your sign to add some ✨spark✨ to your website design.

People view so many websites (AKA competitors) every day, and if you want to grow your business, you need to find a way to stand out from the crowd.

Sharing your personality can be the key to becoming more memorable. People crave connection these days, and your is a great place to establish your brand. If it's appropriate for your name or personality to play a role in your overall company brand, then incorporate it into your web design!

MoShine is a new line of moonshine created by rap icon Nelly. Nelly's southern roots and bold style shine through on the site, which features custom design, energetic videos, and playful content.

If you're ready to take a creative leap, reach out to our team and we can help you establish your voice with a new website design: https://tinyfrog.com/get-started/

Check out the full site here https://drinkmoshine.com/

THE PARTY STARTS WITH MOSHINE®   DEVELOPED BY HIP-HOP & COUNTRY MUSIC ICON NELLY, MOSHINE® BLENDS BOLD FRUIT FLAVORS WITH... Read More

04/03/2023

Do you include social proof on your website?

helps you build trust with website visitors and shows your knowledge and experience. This is an especially important element for financial advisors' websites.

Here are 6 compliance-friendly ways to incorporate social proof into your website:

1. Quantify your Expertise
Share details such as how long you have been in business, the number of clients you've helped, or your assets under management.

2. Show your Partners
If you use strategic partners, memberships, and other networks to support your services, include those logos on your website.

3. Feature success stories
This illustrates the experience you have helping people that fit your ideal client type and gives people an idea of what it’s like to work with you.

4. Share certificates or awards
Feature awards you've won or certifications you've earned to strengthen your credibility.

5. Create a “featured-in” section
Similar to awards, show the logos of the media you've been mentioned in to further establish credibility.

6. Share your custodian
Ensure that your client's money will be safe by showing who your custodian is and how that benefits your clients.

Curious to learn more about implementing this and see examples of each? Check out the full article featured on Advisor Perspectives: https://www.advisorperspectives.com/articles/2023/03/28/how-to-use-social-proof-on-your-website

03/31/2023

Are the CTAs on your website effective at pulling visitors in and encouraging them to reach out? In this video, our UX expert Maria dives into a few things that you can do on your site to make your CTAs as engaging as possible.

Check out our full post here: https://tinyfrog.com/developing-an-effective-cta/

03/03/2023

As a consultant of any industry, it's critical to connect with your visitors through your website. In this video, our CEO Mikel discusses a few web elements to consider when building your consultancy website.

Check out the blog post here: https://tinyfrog.com/websites-for-consultants/

03/02/2023

As we move further into 2023, we're reviewing some of the top trends we expect to see take the spotlight in web design. The top trends are:

1. Hero sections with graphics instead of images 🎨

2. Brighter color schemes 🌟

3. Less geometric and more asymmetrical, organic design

4. Using videos to add more personality and reduce the amount of text 📸

5. Minimalism, in both written content and visual design

6. Dark Mode 🖤

7. Interactive design elements

For more information on what these design trends look like and how you can effectively implement them on your website, check out the full article here: https://tinyfrog.com/web-design-trends

02/23/2023

We had a great time redesigning the website for Appalachian Mountain Club! The new site features a clean and bold design that helps foster an approachable, exciting voice. The site also adds personality with standout icon graphics and beautiful custom photography. https://www.outdoors.org/

02/16/2023

Is your brand engaging enough to bring in more business? In this video, our strategy expert Maria discusses the importance of building a story around your brand to explain your services and connect with prospects better.

Check out our blog post here: https://tinyfrog.com/importance-of-building-a-story-brand/