InsideUp

04/24/2024

https://www.insideup.com/podcast/strategic-growth-blueprint-mastering-seamless-data-management/

🌟 Excited to unveil our latest Insights on Demand episode 🚀

Join us as we delve into the realm of seamless data orchestration and digital innovation with Jayashree Rajan, CMO of Jitterbit.

Discover the intricacies of Jayashree's role in steering companies through digital transformation journeys and gain insights into her team's dynamic marketing strategy.

From leveraging digital channels like webinars, demos, and bite-sized videos to tailoring efforts for diverse markets like Brazil, Jayashree shares valuable perspectives.

Watch this episode for an enriching discussion that blends big bets, digital tactics, events, and account-based marketing. 📈
Aaron Raymo Celine Yuxuan W. Geoff Blaine Dana Palko Alyssa LaRosa Krishna Varia

12/15/2023

Excited to share our recent episode with Myles Madden, Director of Demand Generation at Observe.AI! Join us as we explore Myles' unique journey from AI and hockey to spearheading demand generation in the vibrant realm of B2B SaaS marketing. Dive into discussions on prioritizing marketing channels, navigating budget decisions, and leveraging AI to revolutionize contact center operations. 🌐 Don't miss out on the latest insights in demand generation – watch the full interview now! 👉

Discover the latest insights in demand generation in this interview with Myles Madden, Director of Demand Generation for Observe.AI.

11/28/2023

Can Predictive AI really transform the marketing landscape and redefine buyer insights?

Watch this episode of "Insights on Demand" for a thought-provoking discussion about the potent blend of marketing and Predictive AI. Our guest April Brown brings her 25 years at the confluence of these domains to the conversation.

Her experience includes her pivotal role as AI Business Strategist at Intel and as
Group Marketing Manager of Strategic Research and Analytics at Intuit. In this fascinating conversation, April unveils the potential of Predictive AI in understanding and targeting audiences like never before.

Discover how the traditional approach to data is shifting and how you can harness the power of Predictive AI to drive meaningful, relevant, and impactful marketing strategies.

What is your favorite takeaway? Comment below; we'd love to hear it! Does the topic spark even more questions for you? Follow InsideUp for details on an upcoming LinkedIn Live Q&A on Predictive AI.

Step inside the dynamic world of predictive AI driven marketing with our latest episode of "Insights on Demand." Our guest, a seasoned AI business strategist, shares her knowledge of the intricate relationship between numbers and people from a marketing perspective.

10/31/2023

We were thrilled to recently have marketing and demand generation expert Annette Blackham Reed, MBA on our show. She and host Grant Bentley delve into the intricacies of striking the perfect balance between long-term strategies and more immediate requirements.

Annette shares her expertise on managing the martech stack, attribution challenges, and the evolving role of AI in customer interactions. Listen to this episode to learn from one of the industry's finest on how to enhance your organization's alignment.

In this episode, we explore the intricate dance between long-term marketing objectives and short-term sales goals in today's rapidly evolving business landscape.

10/19/2023

We were thrilled to have Kerry Rana from ExtraHop on our show recently. She generously shared her hard-earned wisdom from the marketing frontlines, unveiling the secrets to crafting compelling stories that resonate, nurturing vibrant communities, and formulating key brand metrics that fuel growth. 📈

Kerry also delved into the art of holistic campaign measurement, providing invaluable insights for marketers looking to maximize their impact. 📊 And her insights on merging traditional and digital strategies to enhance brand recognition were enlightening. Watch the episode for all the details!

In this episode, you’ll hear marketing leader Kerry Rana’s insights on blending traditional and digital techniques to boost brand recognition.

10/17/2023

Missed our engaging webinar with sales leaders Joe Brothers of OxBlue and Chris Adams of e2open? Catch up now by watching the full recording! In this insightful session, Joe and Chris shared hard-won insights on metrics, techniques, and strategies driving sales excellence today.

Discover how top professionals navigate pipelines, conversion, forecasting, and more in a dynamic landscape. You’ll learn proven methods to:

- Recruit and onboard top talent
- Harness sales tech for efficiency
- Ask tough questions and connect with buyers
- Adapt your approach in a post-pandemic arena

Whether you’re a sales leader or practitioner, this webinar provides invaluable perspectives from those excelling in the field. Unlock the secrets of sales success - watch now!

Looking forward to hearing in the comments what resonated most! And, if you're a sales leader at a technology company, let me know if you'd like to participate in our next webinar!

Listen in as seasoned sales leaders discuss the intricate realm of sales metrics, from ARR to pipeline management and conversion rates. They also explore cutting-edge tools for efficiency and problem solving, techniques for recruiting and onboarding top talent, and ensuring your sales team is equipp...

09/26/2023

Check out our latest Insights on Demand episode! Host Grant Bentley sat down with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, who dropped some game-changing insights. Rahul emphasized the critical role of clean and reliable data in building trust with stakeholders and how it's the foundation for successful marketing operations. He also has some insights on how generative AI is revolutionizing content creation. Imagine cutting content creation cycles in half while maintaining quality. Exciting times ahead!
Watch the full interview to dive deeper!

In this engaging interview, the Head of Marketing Operations at A10 Networks discusses key components that drive marketing operations excellence. Listen as Rahul and host Grant Bentley discuss the critical role of clean and reliable data in building trust with stakeholders.

09/21/2023

Check out our latest Insights on Demand episode! Host Grant Bentley sat down with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, who dropped some game-changing insights. Rahul emphasized the critical role of clean and reliable data in building trust with stakeholders and how it's the foundation for successful marketing operations. He also has some insights on how generative AI is revolutionizing content creation. Imagine cutting content creation cycles in half while maintaining quality. Exciting times ahead!
Watch the full interview to dive deeper! 💡📈

In this engaging interview, the Head of Marketing Operations at A10 Networks discusses key components that drive marketing operations excellence. Listen as Rahul and host Grant Bentley discuss the critical role of clean and reliable data in building trust with stakeholders.

09/18/2023

Dive into the World of Trust-Building Marketing

In today's media jungle, establishing genuine trust is the ultimate challenge. This videocast interview with marketing expert Katherine Lehman is a treasure trove of insights on cultivating deep and authentic trust in their brands.

In this insightful episode, marketing 2pert Katherine Lehman delves into innovative methods employed by marketing leaders to foster deep and authentic trust.

08/22/2023

We were thrilled to release a new episode of Insights on Demand featuring marketing executive Amisha Gandhi. Along with host Grant Bentley, Amisha delves into the art of making data-driven investments in today's competitive landscape.

Discover how Amisha sheds light on striking the right balance between short-term pipeline activities and long-term strategic positioning plays, unlocking the path to sustained growth.

Don't miss out on valuable insights that can elevate your marketing game! Tune in now to gain a competitive edge. 🔍💡

How do you make data-driven investments during tough economic conditions in order to maximize returns on your marketing investments? That is just one of the topics covered by marketing executive Amisha Gandhi in this engaging episode.

08/11/2023

Don't miss the latest episode of our Upskill Journeys podcast with Alison Murdock, founder of Trusted CMO. Alison and host Grant Bentley discuss the world of demand generation and foundational marketing for startups and growth-stage companies. ‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍‍S

Alison Murdock, the founder of Trusted CMO, shares valuable insights on how to establish a marketing practice, align sales and marketing, and use data-driven storytelling to effectively drive awareness and demand.

08/01/2023

Sales and marketing alignment isn't a novel concept, but its significance has grown exponentially in recent times. With challenging economic conditions, longer sales cycles, and an increasingly complex buyer journey, organizations must find innovative ways to bridge the gap between these two vital functions. Fortunately, the advent of has provided us with a game-changing solution to drive alignment and maximize efficiency.

In the ever-evolving landscape of business, achieving sales and marketing alignment has become an essential goal for organizations looking to stay ahead in 2023 and beyond. As highlighted in the ebook Sales and Marketing Alignment: Success in 2023, tight collaboration between these two departments c