12/18/2016
One question I am always asked: "What is Marketing?"
The spectrum of marketing is not a difficult realm to understand. Marketing, simply stated and as a whole has not changed any over the years - not a single bit. In fact, it has stayed more the same - there are just a lot more people out there to connect with.
So many people I speak with today on this simple question, unfortunately only understand a reverse approach. Many believe that successful marketing starts with the platforms of connection, total interactions, being ahead of future technology and so on. Yet in fact - that is all of the simple stuff. This is the business side of marketing - stuff that we understand, the second part of our approach - the technology available that makes all our lives easier.
True marketing though starts with the core - the story. It's the instantaneous connection stimulated within ones human emotion - gathering their forefront attention in one simple moment of their daily life - stopping them in their tracks.
Marketing is an art form - it starts by planting the seed, watering the core, providing sunlight and then perfectly molding each branch outward by hand throughout development to define perfection. It only has a chance of surviving when built as such and by holding onto thus core emotion throughout an entire lifetime. Marketing is living and breathing - it is alive.
The business side of marketing itself certainly has evolved and the platforms in which opportunity is available to breath life is more ample today than ever before. It is completely different - new ways of thinking have provided new platforms for communication, interaction points have increased - daily lives have been changed across an entire globe.
Opportunity is now more than ever - evolving at a dramatic rate each and everyday. Many have a hard time understanding, but the time period we are in today is a demographic period of adaption - a shift. Life has and is changing - we are watching a complete transformation from one generation to another unfold before us.
Businesses have a hard time adapting - many want to and understand they need to, but don't even know how to. The reverse approach is forced, when simplicity would have benefited them more. How can you tell your story and connect with what we can call - the future, while not forgetting the past?
Our philosophy is simple - we are dreamers - it's what we love to do. We are a group of creative minds, talented individuals and future world thinkers. All living different lives, yet incredibly passionate and good at what we do collectively together - our core started with people. We build relationships with those who want to do great things - different things, things that make your mind come to life. Not taking the reverse approach, yet one that looks to the future while starting at the core.
Next Topic: "Stopping Someone in Their Tracks."
elliott schuessler
real.
founder | creative director
