08/27/2026
EDDM or a targeted mailing list: Which one is right for your next campaign?
Here’s the simple test: If you know where your customers live, EDDM® offers whole-neighborhood coverage with no mailing list required. If you know who you want to reach, such as specific demographics or business types, a targeted list lets you tailor your message and offer to that audience.
Many businesses use both.
EDDM also has specific size and preparation requirements, so your mail item must meet USPS flat-size specifications to qualify.
We break down the specs, the tradeoffs, and how to pick between them on the blog: https://www.alphagraphics.com/blog/blog/2026/08/beginners-guide-to-eddm