09/01/2026
This month, at the age of 38, I went to cheerleading camp w a friend.
Sweaty, out of breath, somewhere between the jumps and the counts, I realized I was watching a masterclass in sales, disguised as a dance routine.
Here's what cheerleading reminded me about selling:
1. Celebrate the activity, and results follow. Activity is what you control. The results are what it produces.
2. You need to get back up. Every rep gets told no more than they get told yes.
3. Take one step forward. You don't learn the whole routine at once. You learn eight counts, then the next eight, then you link them. The follow-up call, the next outreach, ETC
4. Smile, especially when it's hard. Prospects and clients feel your energy before they hear your pitch.
5. You're only as good as your team. Sales isn't a solo sport either. Your ops, your marketing, your onboarding team... everyone is in sales.
6. You have to add your own style. The best salespeople aren't the ones reciting a script word for word. They're the ones who've made the process theirs.
7. Excitement creates energy. If you're not excited about what you're selling, don't expect your prospect to be.
I didn't expect a Saturday cheer clinic to double as sales training, but here we are.
Which one hits home for you?
