10/22/2026
Don’t like running ads? It might be time to try again 🔁👇
But this time, take a different approach instead of simply launching an ad and hoping it sticks.
Here’s one reason ads might not have worked as well as you hoped…
In 2026, Meta rewards volume and variety.
❌ The old way: run 1 or 2 ads and hope they keep performing
✅ The new way: run 30+ ads at once, each speaking to a different slice of your market
Many gym owners create a couple ads, put some money behind them, and wait to see what happens.
But your market isn’t made up of just one type of person, which means one ad may not be enough to reach them all.
It’s the intimidated beginner, the former athlete, the busy mom, and the 40+ adult who cares more about health than abs.
One ad angle might resonate with just one of them. Multiple angles give you the opportunity to connect with all of them.
Gyms that made this shift with our advertising cut their cost per lead by 30%-70%.
So… if running ads hasn’t been successful for you yet, consider increasing your volume and variety, and give it another try.