Evolve Your Wedding Business

Evolve Your Wedding Business I help wedding professionals grow their businesses without going crazy in the process. Because my mission?

I'm Heidi Thompson - a marketing strategy geek & freedom fighter, and I’m leading the rebellion against being a slave to your business and overcomplicated marketing gobbledygook. Is to help wedding professionals (just like you) live freer lives courtesy of their businesses. Together, we’re going to EVOLVE your wedding business into a business that gives you the freedom you want and the clients you

love working with. Get ready to kiss overwhelm and frustration “Goodbye!”

www.evolveyourweddingbusiness.com

06/18/2026

Hot take: going luxury is not the natural next step in your wedding business.

It is a completely different business. And treating it like a promotion you've earned is one of the most expensive mistakes I see wedding pros make.

I talked about this on my latest podcast episode as well as on Just Another Biz Podcast and it hit a nerve, so I wanted to bring it here too. Swipe through for the full breakdown.

And if you want to hear the episode of my podcast about this, comment PODLINK below and I'll send you the link.

06/18/2026

When Elyse joined The Wedding Business Collective, she was afraid to leave The Knot.

She was getting a lot of price shoppers and dead-end inquiries.

But like so many wedding pros, she worried about what would happen if she canceled. What if she lost the few leads she was getting? What if business got even slower?!

So instead of pulling the plug and hoping for the best, she built a marketing plan.

She got clear on who she wanted to attract, what made her different, and how to market her business without depending on a directory.

Then she left. ✌️

Today, Elyse says she's made more money since leaving The Knot than she ever did while paying for it.

That's why I don't tell wedding pros to quit The Knot.

I tell them to stop depending on it.

Because the goal isn't to trade dependency on one source of leads for another.

The goal is to build a business that doesn't rely on a company you don't control.

Elyse's success didn't come from leaving The Knot.

It came from replacing it with something better.

✴️ If you're tired of paying for leads that ghost you but you're scared to cancel because you don't know what to do instead, comment "BREAKUP" and I'll send you my free training on how to break up with The Knot and WeddingWire without losing leads.

06/17/2026

The hardest part about fixing a marketing problem is that the symptom isn't always the real problem.

Not booking enough weddings doesn't automatically mean your prices are too high. It USUALLY doesn't.

Not getting inquiries doesn't automatically mean you need to redo your SEO.

And WeddingWire not working doesn't automatically mean you need another directory.

When we guess at the cause, we create this grand theory that fixing one thing will fix everything.

In reality, we often end up changing the wrong thing and wind up right back where we started. Sometimes worse.

Before you lower your prices, redesign your website, or jump to a new marketing tactic, ask yourself:

Do I actually know what's causing this problem?

Because the solution is only as good as the diagnosis.

And for the love of God, STOP LOWERING YOUR DAMN PRICES.

⚠⁣⁣ WEDDING BUSINESS COLLECTIVE MEMBERS ⚠⁣⁣Today is Monthly Mastermind day! My favorite day of the month 😊Get your quest...
06/17/2026

⚠⁣⁣ WEDDING BUSINESS COLLECTIVE MEMBERS ⚠⁣⁣

Today is Monthly Mastermind day! My favorite day of the month 😊

Get your questions ready and join us live today at 1pm Pacific / 4pm Eastern / 9pm GMT (London Time)⁣⁣

This is your opportunity to talk through any problems or struggles you're having with me, ask any questions you have, and get live answers from me and your fellow members. These calls are no holds barred, you can ask anything at all. All your questions, answered. Easy peasy.⁣⁣

See you there!

Not a member? Visit https://www.theweddingbusinesscollective.com

06/17/2026

There is a narrative going around in this industry that luxury is the goal. That if you’re exhausted, undercharging, or working too hard for what you’re getting paid, the answer is to move upmarket. Raise your prices. Get better clients. Go luxury.

I get why that sounds appealing and I’m here to tell you it might be one of the most misleading things we say to each other.

Listen at https://evolveyourweddingbusiness.com/365

Going after luxury weddings isn’t a promotion. It’s building a completely different business from scratch. And if you do it for the wrong reasons, which a lot of people are, it’s going to make your situation worse, not better.

This episode is my honest take on the luxury market, who it’s actually right for, who it isn’t, what really changes when you move into it, and what to do instead if your current business isn’t performing the way you want it to.

06/14/2026

What am I supposed to do, NOT have brilliant ideas in the shower? If I don't talk them out now, I'll forget about them and why not let Claude work while I rinse and condition?

And yes that's a coffee on the windowsill. I enjoy a shower drink while my color shampoo does its thing 😂

Do you get brilliant ideas in the shower too?

06/10/2026

The marketing funnel was invented in 1904. Before cars. Before social media. Before couples woke up the morning after getting engaged and immediately opened 25 browser tabs while watching Netflix on a second screen.

And somehow we’re still teaching marketing like it’s a straight line from A to B.

It isn’t. Not even close.

My guest today is Becca Pountney, a brilliant marketing mind from the UK and someone I’ve been meaning to get on this podcast for way too long. She has a framework that perfectly captures how couples actually move through your marketing right now, and it’s called the Marketing Theme Park.

In this episode we break down her SCREAM framework. Each step is a piece of what it actually takes to book more weddings in 2026. By the end you’ll never think about the marketing funnel the same way again.

Listen at https://evolveyourweddingbusiness.com/364

⚠ WEDDING BUSINESS COLLECTIVE MEMBERS ⚠⁣Are you ready to get s**t done? Let's do this!⁣Today is our monthly Get-It-Done ...
06/10/2026

⚠ WEDDING BUSINESS COLLECTIVE MEMBERS ⚠⁣

Are you ready to get s**t done? Let's do this!⁣

Today is our monthly Get-It-Done Day, a virtual co-working day where you can collaborate, get feedback, stay accountable, and work with the other members of The Wedding Business Collective.⁣

We start the day with a kick-off call at 9am Pacific, work together during the day on Slack, and wrap things up with a call at 4pm Pacific to celebrate what we’ve accomplished and address any problems you ran into.⁣

And yes, I will chase you in our private member's group to find out if you get done what you said you were going to get done. You can't hide from me :muahahaha: 😉⁣

See you there!⁣

Not a member? Visit https://www.theweddingbusinesscollective.com

Today's the last day to get the bonus Craft Your Perfect Fit Statement workshop when you grab Clone Your Best Clients fo...
06/09/2026

Today's the last day to get the bonus Craft Your Perfect Fit Statement workshop when you grab Clone Your Best Clients for just $9.

Tonight at 11:59pm Pacific it goes away. Tomorrow you can still get the book for $9. You just won't get the workshop. 😩

If you've been on the fence, this is your nudge.

👉 Comment BOOK to get both the book and the workshop!

Tomorrow's the last day to get the bonus workshop when you grab Clone Your Best Clients.On June 17th we're getting toget...
06/08/2026

Tomorrow's the last day to get the bonus workshop when you grab Clone Your Best Clients.

On June 17th we're getting together live and writing your Perfect Fit Statement together.

It's the one sentence that makes the right clients immediately think "this is exactly who I've been looking for" in 5 seconds or less. Bring your questions because there's a live Q&A, and if you can't make it live the recording will be there waiting for you.

After June 9th at 11:59pm Pacific the bonus is gone so if you want it, grab your copy of Clone Your Best clients now!

📕 Comment BOOK and I'll send you the link.

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