10/28/2025
Promo Preferences Aren’t Universal. Gender Insights Tell a Bigger Story
Promotional products are more than giveaways, they’re a reflection of what your audience values. And those values differ by gender.
ASI Media’s End-Buyer Research uncovered some interesting patterns:
- Women are more likely to prioritize environmentally friendly and socially responsible products.
- Men lean toward utility and quality.
Even product choices vary: women favor drinkware, bags, and outerwear, while men gravitate to polos, caps, and tech accessories.
The takeaway is clear: personalization isn’t just about adding a name or logo. It’s about aligning with what matters most to the people you want to reach. When your promo strategy reflects those values, it becomes a tool for connection—not clutter.
How are you tailoring your promotional mix to resonate with different audiences?
Curious about what really matters to your customers? Explore ASI Media’s complete End-Buyer Research for actionable insights: https://hubs.ly/Q03QkvV20
