08/04/2026
A well-defined ICP can drive great conversion rates for Sales — and still be a high-churn customer type on the back end.
In this week's newsletter, I look at how Customer Success teams can use the analytics they already collect (tenure, expansion %, usage, ROI realization, and more) to help refine ICPs that actually drive long-term growth, not just closed deals.
Check it out: https://cxgoldenrulenewsletter1de2c0.beehiiv.com/p/cs-insights-defining-ideal-customer-profile-icp-drive-growth
Would love your thoughts — does your CS team have a voice in defining your ICP?
Defining the right ICPs by market segment with customer analytics