12/31/2024
Worthwhile 20 minute piece on the Chinese BEV automaker successes in the ASEAN region’s second largest economy, Thailand. With import taxes relaxed, the Chinese OEMs are well positioned to supplant the strong placement the Japanese automakers have enjoyed for decades. Quicker decision making and rapid transition to BEVs by the Japanese OEMs can help stall this trend, but the clock is ticking. Note the trend of historical Japanese auto dealers migrating to Chinese brands in Thailand.
Experts estimate Thailand to grow to 50% BEV sales by 2035. Stands to reason in a heavily motorized country with relatively condensed geography (easier to set up charging infrastructure) and need to address air quality.
The "Detroit of Asia" and the Japanese automakers largely responsible for helping Thailand gain that nickname are at a major turning point now that BYD and 1...