Bluetonz

Bluetonz Helping salon owners digitalize their business while keeping clients in their chairs.

Therapy is often associated with mental illness or emotional distress. And it is true that, frequently, therapists work ...
07/27/2023

Therapy is often associated with mental illness or emotional distress. And it is true that, frequently, therapists work on addressing mental health problems (e.g., depression, anxiety, dysphoria, etc.). You might actually be offended if someone told you, “you need therapy.” But therapy can also be a valuable tool for self-improvement and personal growth.

We are officially Bluetonz!With our name change, we are bringing along digital know-how to help your business grow onlin...
11/22/2021

We are officially Bluetonz!

With our name change, we are bringing along digital know-how to help your business grow online while keeping your clients in your chair!

Digitalization is here now! Are you ready to start?If you've already started, tell us about your expereice. If you haven...
09/30/2021

Digitalization is here now! Are you ready to start?

If you've already started, tell us about your expereice. If you haven't, let us know if you have any questions by leaving a comment or send us a DM! We're here to help.

All industries make a big shift eventually, often utilizing digitalization. For foodservice, the birth of Doordash allow...
09/29/2021

All industries make a big shift eventually, often utilizing digitalization. For foodservice, the birth of Doordash allowed them to thrive both during and after the pandemic. Fitness had Peloton, especially as people began to crave the outdoors more than ever before. While certain experiences couldn’t be perfectly replicated--like going to a salon, restaurant, or gym--people could have convenient substitutions that kept them stimulated when they needed to stay home. Industries everywhere are seeing shifts towards:

•On-Demand - People are less likely to leave their homes if they do not absolutely need to.
•Convenience - People are less kind to inconvenience, even if said inconvenience is minor.
•Affordable Beauty - Accessibility and affordability were rare in the beauty industry previously, but they are the gold standard now (as they should be).

Overall, these transitions feel natural to the ebb and flow of life. We’re adjusting to the “new normal,” as sick as we are of that cliche. However, minor and major shifts can help salons thrive in this new world. One must not simply aim to achieve. Sustainable results are a must in business these days. You can choose to sink, or you can choose to float gracefully on a pool floaty with a margarita in hand.

Many feared for the financial wellbeing of salon artists during the COVID-19 pandemic. If they couldn’t take care of cli...
09/28/2021

Many feared for the financial wellbeing of salon artists during the COVID-19 pandemic. If they couldn’t take care of clients, how would they earn income? Thankfully, our salon artists can earn commissions from every sale. So, think about those to-go orders that they began getting when clients eventually went back to the salon. They were able to take earnings from those sales towards their base pay. Digitalization proved that our salon artists could get paid more than their initial earnings pre-pandemic.

A wonderful side-effect of our Cinta Color online platform was that it could deliver the salon experience to the comfort...
09/27/2021

A wonderful side-effect of our Cinta Color online platform was that it could deliver the salon experience to the comfort of our clients’ couches. Our incredible salon artists can provide DIY application videos (although we typically would warn against boxed dye!) and virtual consultations. This palatable format was not only engaging, but enticing, and it encouraged our clients to venture back to the salon once they were vaccinated. Since they learned they could DIY some touch-ups, clients began asking for their favorite colors to-go, much like they would with a refill cup at a restaurant. Consequently, this established extra trust between the client and salon artists, since they knew they were given the tools they needed to thrive.

09/26/2021

As artists, we’re constantly thinking creatively, finding new ways to innovate. We established an online platform where our salon artists and owners could maintain their relationship with clients between visits. During the pandemic, uncertainty was certain. It was difficult to determine the frequency with which people could come in to get their hair done, especially as soft-openings allowed nervous swimmers to dip their toes in our frozen waters. As that defrosted, though, we found that this online platform allowed for community and collaboration, which was also desperately needed after navigating COVID-19.

09/25/2021

As a salon, Cinta Color has had to think outside the box to thrive post-pandemic. It was challenging enough to stay afloat, but stagnancy never helped anyone. We knew that the post-pandemic world would be an entirely different beast to conquer, and we’d need to stand out to stay ahead. This would mean completely altering our business model, ultimately altering it to adjust to postmodern times. Our partner-in-crime ended up being digitalization. We didn’t know just how versatile digitalization could be until we tried it for ourselves. Now, we quite literally cannot live without it.

Hey you! It's easier than ever to touch up your color at home when you don't have enough time to sit at the salon!Our Ho...
09/17/2021

Hey you! It's easier than ever to touch up your color at home when you don't have enough time to sit at the salon!

Our Home Color kits come with written and video instructions! You can access the written instructions inside the color kit or scan the QR code to watch the tutorial video.

Did we mention you can get your custom color within 2 hours if you live within 10 miles of our salon? Made possible by our partnership with

If you're going to be in the area, you can stop by for a quick and easy pick-up, or we can have your color kit ship to your door.

What kind of professional stylists would we be if we didn't recommend a couple of home products that will help maintain and prolong your color? We are proud to recommend Aveda's Color Conserve line, especially the shampoo and conditioner. With the right products, your color will look healthy and shiny while preventing fade.

Check out our color kits! Perfect for those that are short on time or can’t make it into a salon! You can choose either ...
09/17/2021

Check out our color kits! Perfect for those that are short on time or can’t make it into a salon! You can choose either the regular ($75) or gloss kit ($90)!⁣
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Every kit is custom-made just for you and comes with written and video instructions. Contact us to find out more! 😃

09/15/2021

Hair is an emotional thing; people put a lot of their personality and self-expression into their hair. For some, hair is representative of their cultural history, putting even more pressure on salon artists to get it right the first time. For example, if someone trusts us to do twists or rows, they’re trusting us to accurately portray that aspect of their culture. It must be known that you care about them on a more personal basis and that your relationship is not merely transactional. A good way to do this is to interact with clients between visits. Everybody approaches this differently, but it can be as simple as following each other back on Instagram and keeping up with their lives by liking their posts.

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23 Grant Avenue
San Francisco, CA
94108

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