02/09/2026
Ads are coming to AI.
But the ChatGPT "Therapist" is already in my repo.
Anthropic’s Super Bowl ads roast OpenAI for turning ChatGPT into a billboard
But the problem isn't just the ads
It's the validation theatrics.
I spent last week trying out OpenAI’s new Codex agent.
Every time I asked Codex to run a command or fix a bug, I get a pep talk:
💬 "Totally hear you!"
💬 "I understand how frustrating that bug can be!"
💬 "Great idea, let's dive in together!"
I don’t need emotional support.
I need a terminal output.
OpenAI just spent millions on a Super Bowl spot telling the world
"You can just build things."
If that’s the case, please just let me build. 🙏
Meanwhile Claude Code or GitHub Copilot don’t try to bond with me.
They:
- Understand the command.
- List the plan.
- Execute.
Why spend tokens and data center power validating my feelings?
ChatGPT might be the right place to optimize for "brand warmth" and "engagement" for the casual user.
But for those of us actually building software?
Every "Totally hear you" is just friction between me and a shipped feature.
Stop "hearing me" and start running commands.
What has been your experience with Codex?