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19th&CO is the premier back-of-house consultancy for architects, interior designers, and showrooms. Our goals are your business goals!

19th&CO is the premier, all-in-one consultancy exclusively for the design industry - serving architects, interior designers, showrooms, and independent brands. We drive transformation in your business through the streamlining of operations, financial projections, branding, and recruiting the best team.

10/21/2026

The clients and projects you say yes to help determine the business you walk into every day.

This was one of the conversations Christine Woodward, Founder and CEO of 19th & Co., explored with interior design firm owners during the Dallas Market Center × Business of Home Business Accelerator Series.

The clients and projects a firm says yes to shape far more than immediate revenue. They influence your team’s time, profitability, portfolio, reputation, energy, and ultimately, the type of firm you’re building.

Using 19th & Co.’s Diagnose → Design → Do framework coupled with our Fame, Fortune, Fun filter, Christine helped attendees move beyond a vague idea of an “ideal client” and get clear on the clients and projects that support the business they want to run.

Because growth isn’t simply about saying yes to more. It’s about being ruthlessly intentional about what deserves a yes.

Before the next opportunity gets an automatic yes, ask what it is actually adding to the business.

Business Accelerator Series: ×

10/19/2026

A few minutes may not feel significant, but across a team, they add up.

A quick email to the client. A call with a vendor. A text about the project.
These tasks may only take a few minutes, which is exactly why team members can start thinking they’re “no big deal” and mark them as non-billable.

But when that happens repeatedly across a team, those minutes add up.
If the work is part of managing and delivering a client project, your team needs clarity around what is billable and what isn’t.

And that conversation can’t happen once a year.

Regularly reinforcing the process helps remove the uncertainty and the guilt that can come with billing for work that is legitimately part of serving the client.

A good question for your next team meeting: Does everyone know exactly what should and shouldn’t be billed?

Featured by

10/16/2026

Congratulations to Jiun Ho Interiors on this well-deserved industry recognition.

We’re excited to celebrate our client Jiun Ho Interiors, whose Enclos Sonoma project has been named to the 2026 Créateurs Select in the Best Hospitality Project in Interior Design category.

Créateurs Select recognizes projects advancing through the 2026 Créateurs Design Awards process and brings together exceptional work from designers and studios around the world.

Congratulations to and the team behind on this recognition!

Explore the 2026 Créateurs Select

10/14/2026

The firms with more consistent pipelines don’t necessarily have more time. They’re more intentional with the time they have.

“I know what I need to do for business development. I just don’t have time to do it.”

We hear this often.

The firms with more consistent pipelines don’t have more hours in the day. They’ve created a system that makes business development part of how the firm operates.

Client work will almost always feel more urgent. That’s why business development needs protected time on the calendar rather than being something you get to when everything else is finished.

Because everything else is rarely finished.

Being ruthlessly intentional with your time means making room for the work that builds the next project, not just the work required to complete the current one.

Is business development blocked on your calendar this week?

Featured by

10/12/2026

October marks the start of Archtober - New York City’s month-long celebration of architecture and design.

Archtober is underway, bringing together New York City’s architecture and design community for a month of tours, talks, exhibitions, and events across the five boroughs.

This year’s theme, In Our Hands, looks at the role architects, designers, and communities play in shaping the places around us - with a focus on more inclusive, resilient, and thoughtful approaches to the built environment.

It’s a theme that feels especially relevant to our industry. The decisions being made today have an impact far beyond the spaces themselves, shaping how people will live, work, gather, and experience their communities for years to come.

We love seeing an entire month dedicated to celebrating the people, ideas, and work shaping the built environment.

Explore this year’s Archtober events and programming throughout New York City.

Credits
Featured by
Organized by

10/07/2026

Architecture and interiors, thoughtfully considered from the very beginning.

We’re excited to spotlight our clients Lisa Schwert Pohlschroeder AIA, ASID and Megan Born RLA, ASLA , an architecture and interior design practice creating thoughtful, highly considered luxury homes.

With architecture and interiors both housed within the studio, their work carries a sense of continuity from the larger architectural vision down to the details that make a space feel personal.

The result is work that feels cohesive, intentional, and beautifully connected - a great example of the architecture talent within the 19th & Co. community.

Explore more from Innate Studio.

10/05/2026

Your pipeline is a direct reflection of the inputs you’re putting into your business.

Your pipeline isn’t random.

The clients and projects coming into your firm are influenced by the inputs you’re putting into the market every day - your website, social media, messaging, portfolio, and the relationships you’re building.

If you want larger, more comprehensive projects but your portfolio primarily shows small spaces and limited scopes, prospective clients may assume that’s the type of work your firm does.

This is where being ruthlessly intentional matters.

Look at what your firm is putting into the market and ask whether it accurately reflects the work you want to be known for and the work you want more of.

Your inputs help create your pipeline.

Take a look at your website and social presence. Do they reflect where your firm is going or where it has been?

Featured by

10/02/2026

A milestone worth celebrating for Richard Beard Architects: the release of the firm’s first monograph, Time & Place.

We’re excited to celebrate our client .beard.architects on the release of Time & Place: The Homes of Richard Beard Architects.

Published by Monacelli/Phaidon, the book brings together 11 residences and more than 175 photographs, offering a look at the architecture, philosophy, and deep connection to place that have shaped the firm’s work.

Spanning projects across a range of landscapes and settings, Time & Place is a beautiful reflection of the thoughtful, site-driven approach that defines Richard Beard Architects.

Congratulations to Richard and the entire RBA team on this incredible achievement!

Explore Time & Place through .

09/30/2026

The best renovations don't erase the past. They decide what deserves to move forward.

We started August celebrating Ritual Architecture.

It feels fitting to close September doing the same.

This time, we're celebrating the firm's recognition in Dezeen for its work on the Encinitas residence, a project rooted in preserving and evolving the character of an existing mid-century California home.

And there's something about that approach that feels bigger than architecture.

Growth doesn't always require starting over.

Sometimes the most powerful transformation comes from understanding what's already working, identifying what no longer serves the future, and deciding what stays, what changes and what comes next.

That's true of buildings.
It's also true of businesses.

Congratulations to Briana Ellis and the Ritual Architecture team on another incredible recognition.

We're proud to work alongside firms creating work worth talking about and businesses built to support where that work is going next.

Project Credits:
Architecture by
Client .projects
Photography by
Press won by PR agency .co

09/28/2026

Revenue is impressive but profitability is what makes it sustainable.

Our industry loves talking about revenue.
$1 million. $5 million. $10 million.

And those milestones absolutely deserve to be celebrated.

But revenue only tells you how much money moved into the business.

It doesn't tell you what was left.
It doesn't tell you whether individual projects were profitable.
And it definitely doesn't tell you whether the owner had to exhaust themselves to generate it.

That's why Christine, Founder and CEO of 19th & Co, keeps bringing the conversation back to profitability.

Because you can have an impressive top line and still have:
An exhausted team.
Underpriced projects.
Weak margins.
An owner carrying too much.
A business that isn't financially sustainable.

Ruthless intentionality means looking beyond the number that's easiest to celebrate and paying attention to the numbers that tell you how healthy the business actually is.

Revenue tells part of the story.
Profit tells you whether the story can continue.

When you review your projects, are you looking at revenue or project profitability?

Save this one for your next financial review.

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1160 Battery Street, Suite 100
San Francisco, CA
94111

Website

http://19thandco.com/

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