Sausalito

09/07/2020

Predictions are difficult things, especially about the future. I recall my excitement over the December holidays about the year and decade ahead. "Hello friends, and welcome to the new decade! Let's call it the 'Roaring 20s'!", I wrote on January 6. "I’m certain that the years ahead are going to be as unpredictable as they will be exciting." We had worked so hard in 2019 on our marketing and digital strategy toolkits. The future is ours! Then, all of a sudden, we weren't allowed to walk outside after 9am.

Fast forward to September, and many of us are in recovery mode. You can see McKinsey & Company's ideas, A Recovery Strategy for B-B Companies, in our newsletter here.
https://www.sausalitomarketing.com/newsletters

08/26/2020

In order to thrive in the Covid world, even when pandemic behind us, companies in all industries will need to adapt or die. Here are some examples of how quickly the world is changing.
- estimates that retail online U.S. food and beverage sales will grow 23.4% to over $32 billion by 2021
- U.S. online grocery sales hit a record $7.2 billion in June, up from just $4 billion in March, and that was up from just $1.2 billion in August 2019 (Brick Meets Click and Mercatus)
- pe*******on over the last 3-months has doubled the increases from the previous 10 years (McKinsey, see above)
- Zoom surpassed 300 million daily users in April, which appears to be their apex, while Microsoft Teams reached 75m
- The Walt Disney Company + passed 60.5m subscribers, reaching their 5-year streaming goal in the first eight months of service
- Netflix isn’t doing too bad either, adding over 10 million subscribers in the latest quarter
- Nike digital sales increased online sales by 75% in its latest quarter
- Even before the pandemic, had grown bigger than the company’s ride-hail business
- A YouTube producer earns about $5000 for a million views (Forbes)

https://www.sausalitomarketing.com/blog/digital-strategy-in-the-covid-19-era

One thing is clear in these unpredictable times; for organizations to thrive in the Covid-19 world, they will need to up their digital strategy and digital experience game. Not jus

08/17/2020

Where Lead Generation programs go Wrong, and what can you do about it?​
What does it mean when you can't get in front of customers, deals get stuck, or can't close deals? Read on...

There are many ways to generate new leads and grow your business. Companies typically use inbound marketing, social selling, warm calling, events, and social media marketing. The desired outcomes are the same - to get our salespeople in front of the ideal customer. Through these experiences with various clients, we have identified four problems in the sales cycle that can be identified from the data generated by your CRM system; your sales pitch/narrative, market size, poor product-market fit, and the product itself.

https://www.sausalitomarketing.com/blog/where-lead-generation-programs-go-wrong-and-what-can-you-do-about-it

There are many ways to generate new leads and grow your business. Companies typically use inbound marketing, social selling, warm calling, events, and social media marketing. The d

08/11/2020

Today's Webcast: Space Still Available
Join us for a discussion with Akhona Mahlati: How Covid-19 has changed consumer marketing in townships and rural markets
16:00 SAST | 15:00 BST | 10:00 EST

WEBCAST: How Covid-19 has changed consumer marketing in townships and rural markets. A discussion with Akhona Mahlati. Webcast | Tuesday 11th August 2020 | 16:00 SAST .

07/27/2020

Manchester United manager Ole Gunnar Solskjaer sits down with Jake Humphrey and Damian Hughes to discuss the secrets to his High Performance career. https://www.youtube.com/watch?v=EmlKbg3yzBA

Manchester United manager Ole Gunnar Solksjaer sits down with Jake Humphrey and Damian Hughes to discuss the secrets to his High Performance career. How do y...

07/24/2020

'The old saying is that people will always remember how you treated them and made them feel. That, I believe, will be the lasting impact of Covid-19' – Akhona Mahlati

Hello all, I thought you'd be interested in my interview with Akhona of Ewe Sana Marketing and Communications on how Covid-19 has changed and in townships and rural communities.
https://www.sausalitomarketing.com/newsletters

Molefi Moloantoa Wendy Mahoney Julie Ginches NatashaJo Moloantoa

07/16/2020

We have added two original webcasts to our YouTube channel. Africa Like Never Before - Implications and Opportunities in the Covid-19 with Jeff Phiri and The New Ways of Work - Culture and Change Management: Interview with NatashaJo Moloantoa. I hope you enjoy them!
https://www.sausalitomarketing.com/webcasts

Molefi Moloantoa Tony Davis

07/13/2020

My friend Jeff Phiri delivers one of the best webcasts on African business and economics I've ever seen. Please tune in and share with people you think may benefit.
https://youtu.be/eRB50Fvxt7U Tony Davis Chase Bernic Lisa Fraser Gary Bolt Gregory Botha Dean McKelvey Ralf Rolle Shermandra Singh Quinton Jacobs

Africa is the World's Fastest Growth Market, but the Covid-19 pandemic has changed the dynamics substantially. For those In this webcast, Jeff Phiri and Greg...

07/08/2020

"I wake up thinking about how blessed I am to have health, good friends, and family," says Daymond John, the founder of FUBU and investor on Shark Tank. "I think about what's going on in the streets and how I can be a positive influence over people of all colors. I think about where I am, what businesses are working and which are not," he says.
"Then, I fall back to sleep because I'm tired."

It's Lockdown Day 100+, so if you are feeling the Covid fatigue, you aren’t alone. Even the billionaires feel it! You can see his full hour interview, How Businesses Should Move Forward Now, here https://www.inc.com/matt-haber/daymond-john-shark-tank-listening-communication.html

PS I am offering free marketing coaching sessions through the end of July. You can DM me to schedule — 👋

The FUBU founder and 'Shark Tank' judge on the power of collaboration, the importance of listening, and why you need to be obsessed--obsessed!--with your customer.