YBR is currently the promotions and marketing firm of choice for San Francisco, having established tight-knit relationships and partnerships with venues, retail locations, event producers, and other affiliates within the industry. Yellow Brick Road is a promotion company specializing in music, event, and urban lifestyle street-level marketing. YBR Promotions was launched in 1999 as an alternative,
grassroots outlet for music promotion in San Francisco: as retaliation against mundane, impersonal and ineffectual commercialized media advertising. Since its inception, it has grown to become a multi-faceted all-inclusive service provider offering marketing, consultation, and comprehensive campaign management for the entertainment industry including music, art, film, fashion, magazine, interactive gaming, and urban culture, as well as for corporate and non-profit organizations.