Torch

09/15/2020

"COVID-19 accelerated 3-5 years' worth of changes in consumer and enterprise behavior into a 90-day window. When tectonic plates are shifting like this, it creates enormous opportunity for nimble startups to enter the market and meet these new customer needs."

For this project, we had the privilege of interviewing 60+ seed-stage founders and VCs across the country to see how they’ve adapted to this post COVID-19 environment.

10/02/2019

6 Tips to Transform Your Content Marketing:

You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?

09/19/2019

20+ Agile Marketing Resources for Growth Marketers | Torch

At Torch, we help our partners accelerate their growth using what we have coined as the ‘Agile Growth Process‘. While we are certainly helping to shape what the practice means, the concept of agile marketing…

09/17/2019

Lead Ads vs. Landing Pages, which is better?

Over the past couple years we have managed millions of dollars in paid social acquisition spend for startups big and small. Our traditional go-to method was to set up landing pages and then point as…

08/28/2019

Transitioning from working individually in the early days of your startup to a full team can seem daunting, but we've got some tips to help you:

Some of the most exciting days for a startup are undeniably in those first romantic months when you can hardly call yourselves a company with a straight face: you’re working from Pete’s living room, spending…

08/23/2019

Thanks, TechCrunch for recognizing Torch as a 'Verified Expert Growth Marketing Agency'!

Over the past two years, we have helped 15+ early-stage companies (from the early ycombinator stage all the way to IPO) accelerate their growth by focusing on top level goals and following our agile process. We are grateful for each of our partners and excited to continue to succeed together!

Read more here:

https://techcrunch.com/2019/08/23/verified-expert-growth-marketing-agency-torch/

08/20/2019

Any company can find ways to win in organic search, regardless of size or how long they’ve been around. Here's our approach to building organic sustainable growth online:

When we initially meet with startup leaders to discuss growth goals, paid search and social advertising typically dominate the conversation. It’s for good reason: these are the quickest ways to get your message to a…

08/14/2019

Alignment between your Sales and Marketing teams is crucial to the sucess of your business, find out more here:

Aligning your sales and marketing teams isn't an easy endeavor, but it's one that can have profound and lasting benefits.

08/09/2019

🔥Lead Conversion Transforms Traffic:

Business moves fast in this digital, global world. We know this. And the younger the business, the faster the pace. It’s not uncommon for new companies, whether they are B2C or B2B, to get pulled…

07/30/2019

🔥It’s an exciting time to be at a startup, but it’s also difficult to plan for what’s around the corner. This is why now, more than ever, business leaders need an agile process for their marketing to quickly adapt to change and identify opportunities in any market:

Business is evolving at a faster pace than ever before. Mobile devices, social platforms, subscription services, and streaming channels have completely shifted the way businesses connect with other businesses and consumers. As soon as a…

07/23/2019

Google and other search engine algorithms are constantly changing. Here's why we believe topic clusters are the future of SEO:

Search engine optimization is here to stay. More people use search engines to find businesses they want to work with than any other method. Google and other search engine algorithms are changing, however. Google now…