05/08/2024
We’re pleased to announce that the first issue of GDP’s newsletter, Story Is Everything, is now up on LinkedIn. Each monthly post will feature insights from our team of journalists, designers, and strategists on how to build story-driven brands.
The first issue offers invaluable advice for brands from our head of strategy, Danielle Bird. She’s helped leaders at dozens of top-tier companies hone their stories to their essence, including Google, Apple, the Obama Foundation, Symantec, Palo Alto Networks, IBM, Adyen, and Nike. She says the key is to tell your story with maximum authenticity and minimal verbosity. An excerpt:
“The process of discovery and development can get us to a place where a brand can tell its story in a single word. Sure, we all think we need more, ahem, space to say what needs to be said. But when a brand tells me, ‘One word? No way,’ I point them toward the healthcare provider Kaiser Permanente. It has ‘Thrive.’ One word, but it does so much for its brand. What do we want out of healthcare more than to thrive?”
Follow the link in our bio to our LinkedIn page, where you can read this post and—if you like what you see—subscribe.
