06/15/2012
What's your pitch? Does the language used to describe your cause appeal to your intended audience?
http://philanthropy.com/blogs/prospecting/conservatives-and-liberals-respond-differently-to-fundraising-pitches-study-finds/33361?sid=pt&utm_source=pt&utm_medium=en
Most donors probably think their political beliefs don’t influence how they respond to pleas of support from children’s charities, housing groups, or theater companies. But a new study suggests they do—and fundraisers would be wise to take note.