Follow The Founder

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Follow The Founder

Follow the founder is a platform to share unconventional journeys of founders around the world.

09/09/2026

Currently somewhere between becoming a business influencer and deleting all my socials at this rate 😅

There’s so much pressure to make entrepreneurship look consistent but that’s just not the reality.

The ups, the doubts, the contradictions, the “what am I doing?” moments… they’re all part of it.

And the more we talk about the reality of building a business, the less alone we feel in it.

Follow us for the real side of building a business. We share the wins, the doubts, the lessons and everything in between.

09/07/2026

What if we thought about success differently?

As founders, it’s easy to measure success by the numbers: revenue, profit, growth, followers, clients, milestones.

And yes, those things matter.

But they’re not the whole story.

Success can also look like having more freedom. Doing work you care about. Creating a business that supports your life rather than consuming it. Or simply feeling proud of what you’re building.

There’s no single number that can tell you whether you’re successful.

So maybe it’s worth asking: What does success actually mean to you?

Because your version doesn’t have to look like anyone else’s.

Let us know in the comments below 👇

09/04/2026

What’s on your reading list?

We think our founders have pretty good taste.

That’s why we’ve pulled together some of their favorite books we keep coming back to.

Covering everything from confidence and money mindset to habits, leadership, growth and figuring out what success actually looks like for you.

Ready to find your next read? Head to our website and explore the Founder Toolkit.

When you purchase a book through one of our links, we receive a small commission at no extra cost to you. So if you’re going to buy it anyway, buying through our link is a great way to support Follow the Founder too. ✨

08/23/2026

Our opinion? Yes. Totally possible. And we'd argue more founders should consider it.

The personal brand era told us that visibility was everything. That if you weren't posting, you weren't building. That your face, your story, and your content were as important as your actual product or service.

Which is kind of crazy right??

Plenty of founders have built serious, sustainable businesses through referrals, direct relationships, private networking, and just being really good at what they do.

Building your business online is a strategy. It should be a deliberate choice, not something you do out of guilt because everyone else seems to be doing it.

And to be honest, forcing yourself to perform online in a way that doesn't feel like you is probably costing you more than logging off ever would.

We want to know what you think though. Is a personal social media presence non-negotiable for founders in 2026 or is it overhyped, over done, over saturated?

Drop your take below. 👇

08/20/2026

No, we’re thriiiiiiving.

Also us: running on iced coffee, delusion, and 3 hours of sleep 🫠

Like we said... thriving

To all the first-timers, side-hustlers, full-time founders, & corporate escape artists… we see you. It’s a lot

And just a reminder that you’re allowed to pause too

Summer is not over yet. There’s still time to take that PTO.

08/19/2026

Entrepreneurship has a way of holding up a mirror whether you're ready for it or not.

Rejection can bring up a belief about what you have to achieve to be considered enough.

When your worth is tied to your success, you don't just feel the losses professionally. You feel them personally.

Claire Marshall built an entire methodology around this.

And what she's found is that there is important work to be done around the uncomfortable process of separating who you are from what you produce.

It also changes how you show up online in ways you don't expect. When your worth isn't riding on the metrics, you stop checking the likes or chasing the algorithm.

You can post what feels true instead of what feels safe. And ironically, you might find that that's exactly when people start to actually connect with what you're putting out.

Claire goes much deeper on this in her full feature on the blog: https://followthefounder.co/self-development-journey/

08/17/2026

Before the content strategy. Before the posting schedule. Before any of it, you need to know who YOU are.

What you stand for? What matters to you? What you want people to feel when they come across your work?

That self-awareness is the foundation everything else gets built on.

You have permission to show up as exactly who you are.

That's more than enough.

08/15/2026

We're building a community here. ✨

And like any good community, it's not for everyone. But isn’t that kinda the point?

We want to build authentic and engaging connections between founders and their audiences, helping them grow their brands through honest and consistent story telling.

That means you get:
✨ tips & tricks to building a business
✨ holistic healthy habits for entrepreneurs
✨ authentic takes on the challenges of being a founder

If you’re a founder or entreprenuer, you may have just found your people. Follow along for more.

08/13/2026

This quote stopped us because it's the complete opposite of how most people are approaching content right now.

Pierce wasn’t trying to chase a trend, he just wanted to remember something real.

Somewhere in that is the antidote to everything exhausting about showing up online as a founder in 2026.

The rhetoric around posting on social media right now tells us that every post needed a purpose, every story needed a hook, and every moment needed to be optimised for reach & engagement before it can be posted.

It’s exhausting.

But you don't have to be a content machine to have a meaningful presence online.

Just post what feels true and aligned for you and your brand. That's the whole strategy.

Read the full story on our website: https://followthefounder.co/pierce-larick-side-hustle-to-successful-founder/

08/11/2026

I know a lot of founders who resent having to show up on social media.

They wanted to build a business. They didn't sign up to become a part time content creator.

It feels like extra admin on top of everything else.

Most advice I see out there tells you to: batch produce content, schedule your content to post automatically, show up online consistently and so on..

But that advice doesn’t help if you’re feeling overwhelmed about having to show up online.

So instead of another content strategy, here’s a list of reminders of a few other things you’re allowed to do online.

If you feel like taking a break from social media. Do it.

Your page will still be here when you get back.

Follow for founder stories, honest advice, and the occasional reminder that you're allowed to do this differently.

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