Follow The Founder

Follow The Founder Follow the founder is a platform to share unconventional journeys of founders around the world.

Not every business decision comes with a clear right answer.Sometimes it's a client who pays well but whose values make ...
06/17/2026

Not every business decision comes with a clear right answer.

Sometimes it's a client who pays well but whose values make you uncomfortable. A partnership that looks great on paper but feels off in your gut. A growth opportunity that would mean compromising something you said you'd never compromise.

These moments come for every founder. And in the pressure of running a business it's easy to rationalise your way into the wrong call.

Use these 5 questions to gut-check any decision:
✨ Who could this harm?
✨ Would I be okay if this was public?
✨ Is this aligned with how I want to build?
✨ Who benefits the most?
✨ Am I making this decision from fear or from values?

Follow for more honest conversations about building a business without compromising your values.

Why does no one warn you about the real horrors of building a business 💀The things that keep founders up at night aren't...
06/15/2026

Why does no one warn you about the real horrors of building a business 💀

The things that keep founders up at night aren't the ones you can plan for in a business course or a pitch deck.

The good news is that every single one of them is survivable.

Most founders who've been at this long enough have a story about at least three of these. And most of them will also tell you that what came after was better than what came before.

What makes your top 5 founder horror movie? Let us know below! 👇

Early stage building is where most founders are moving so fast that ethics feels like something to revisit later. But ‘l...
06/12/2026

Early stage building is where most founders are moving so fast that ethics feels like something to revisit later.

But ‘later’ has a funny way of becoming never.

Early stage is where the culture gets set and habits get formed. It’s where your team learns what’s okay and what isn’t.

If you’re an early stage founder, now is the time to be intentional and treat your values as a foundation.

Follow for more honest conversations about the decisions that shape your business.

Halfway through the year already (let that sink in 🤯). Take moment to reflect on how you’re actually doing. Summer is a ...
06/08/2026

Halfway through the year already (let that sink in 🤯).

Take moment to reflect on how you’re actually doing.

Summer is a natural reset point. And this year we're asking every founder in this community to use it as one.

Take a pause and ask: what do I actually need right now? What deserves my energy and what's just noise?

This list is just a starting point. Choose one and see what shifts.

Which one are you taking into the second half of the year? 👇

The way you build says everything about who you are.👉 Look at your pricing model (is it transparent or does it rely on ...
06/05/2026

The way you build says everything about who you are.

👉 Look at your pricing model (is it transparent or does it rely on people not reading the fine print?)
👉 Look at your hiring process (are you actually building a diverse team or just a diverse looking one?)
👉 Look at how you treat your lowest paid employee versus your highest.
👉 Look at the partnerships you've said yes to because the money was good even when the fit wasn't right.

These are ethics decisions. And they compound over time in ways that are very hard to undo once the culture has set.

So the question worth sitting with today isn't whether your values are good. It's whether your business model actually reflects them.

Follow for more honest conversations about the choices that shape your business.



The conversation about AI in business is loud right now. It's not really about whether you use it (let’s be honest, we a...
06/03/2026

The conversation about AI in business is loud right now.

It's not really about whether you use it (let’s be honest, we all are).

It's about how. And why.

Annalee Hagood-Earl, CEO and co-founder of Bash Creative, uses AI in her workflow. But for her it's a support system, not a substitute.

She believe’s that there's a real difference between content that's AI-assisted and content that's AI-led.

One enhances your voice. The other replaces it. And your audiences can feel that difference.

Her full interview on AI use in content creation is live on the site.

🔗 www.followthefounder.co/ai-content-creation

Do you ever find yourself waiting for the moment that your founder journey will get easier? There is a particular kind o...
06/01/2026

Do you ever find yourself waiting for the moment that your founder journey will get easier?

There is a particular kind of suffering that comes from treating entrepreneurship as a means to an end.

When the goal is always somewhere ahead and the present moment becomes something to get through rather than something to inhabit.

Claire has lived that version. She doesn’t recommend it.

She shares about her relationship between external success and internal growth in our latest blog.

Check it out on the website.

🔗 www.followthefounder.co/claire-marshall

Learn more about Claire & Deprogram here:co


“Imposter syndrome” sounds like a mindset problem.But for most founders, it shows up as something much more real: underp...
05/28/2026

“Imposter syndrome” sounds like a mindset problem.

But for most founders, it shows up as something much more real: underpricing your work, overdelivering to prove yourself, and questioning whether you actually belong in the room you built.

Em McCabe knows that feeling well.

Before building a team and running , she was navigating the shift from freelancer to founder… without a roadmap, without a network, and without anyone telling her she was already doing it.

This is a story about the moment you realize you’re not “trying” to build a business anymore… you already have one. And what happens when you finally step into that.

If you’ve ever felt like you’re figuring it out alone, this one will hit.

Read the full story

🔗 www. followthefounder.co/em-mccabe-concurring-imposter-syndrome

And yet here we are. Refreshing the feed. Checking the news. Scanning the comments. Monitoring the algorithm. Some of us...
05/26/2026

And yet here we are.

Refreshing the feed. Checking the news. Scanning the comments. Monitoring the algorithm.

Some of us do all of the above before we even get out of bed. You guys… that's wild (and I say that with full love because I've been there).

Founders feel pressure to stay informed because what happens in the world really does affect your business. Unfortuntalely, that’s just the reality of entrepreneurship now.

But there's a difference between being informed and being saturated. Between staying aware and being consumed.

So maybe the world can wait until after the first coffee?? The news will still be there.

And you might just make better decisions, have more ideas, and feel like an actual human being in the process.

Follow for more relatable founder content.

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