RSO Consulting

10/16/2026

Recently went live on the Smart Agency Masterclass podcast with Jason Swenk . Agency Mastery 360

RSO Consulting has been in business for 20 years. The rule that has driven that? Never say no.

When a client asks for something outside your wheelhouse, the right answer is “we will figure it out.” That mindset has shaped everything about how we have grown.

If you run an agency and want a fresh perspective on culture, AI transparency, and what actually keeps clients around, this one is worth your time.

Full episode: https://www.agencymastery360.com/podcast/never-say-no-agency

10/14/2026

🍂 Trends change. Algorithms evolve. Digital marketing never stands still.

But for 20 years, RSO Consulting has helped businesses stay ahead of the curve.

Here's to growing, adapting, and helping customers find you - season after season.

10/09/2026

Is your website making it easy for search engines to find your best content?

A poorly managed crawl budget can mean wasted crawling on low-value pages while important content gets overlooked. And that can affect your visibility in both traditional search and AI-powered search.

Our latest blog explores what drains your crawl budget—and what you can do about it.

Server errors, useless pages, and infinite URLs drain your crawl budget. Learn how to manage it and help your best content get indexed and found in search.

10/02/2026

AI is changing more than how people search. It's also changing how search engines identify abuse.

Google's new SAFE (Scaled Abuse Forensics Examiner) system is an interesting example of how AI agents can be used to investigate content, behavior and relationships across suspected spam networks.

For businesses investing in content and search visibility, the takeaway is fairly simple: creating more content isn't the goal. Creating useful, original content that provides genuine value is becoming increasingly important. Thoughts?

09/22/2026

ChatGPT advertising is here. But does that mean you should shift your paid media budget?

Not necessarily.

A new channel needs to earn its place alongside the campaigns already delivering results. Our latest post looks at where OpenAI ads could fit into your paid media strategy—and how to test them without throwing your existing strategy out the window.

Explore how ChatGPT advertising fits alongside paid search and how to test OpenAI ads without sacrificing campaigns that are already delivering results.

09/07/2026

Happy Labor Day! 🇺🇸

For 20 years, RSO Consulting has been putting in the work — from keywords and Google Ads to social media, analytics, SEO and now AI-powered search.

The tools have changed. The algorithms have changed. The acronyms have multiplied. 😅

But one thing hasn’t changed: doing the work that helps businesses get found, grow and stay competitive.

Here’s to 20 years of hard work — and plenty more to come. 🎉

09/02/2026

AI search is changing what “good SEO” looks like. 👀

And if your website is slow, clunky or frustrating to use, that matters more than ever.

Core Web Vitals have always been important. But with AI increasingly influencing how people discover and evaluate content, your website experience deserves a much closer look.

What should you fix first? We break it down for you.

New research shows Core Web Vitals gate AI search citations. Learn why fixing speed failures and adding interactivity boosts AI visibility.

08/25/2026

AI visibility isn't something you can simply add to the marketing task list.

Publishing more content helps with retrieval . . . but building the knowledge AI models have about your brand requires something bigger. Independent mentions, reviews, PR, analyst coverage and reputation built over time.

Our latest post looks at the two layers of AI visibility — and what marketers should actually be doing about them.

Real AI visibility takes more than content. See how generative engine optimization works and what an AI visibility audit reveals about your brand.

08/11/2026

Twenty years in digital marketing is a bit like dog years.

We've lived through about 140 years of algorithm updates. 😅

Thanks to our clients, partners, and team for making the journey worth it. Here's to the next 20!

08/04/2026

What if your biggest AI search advantage isn't more content... but more loyal readers?

Google's latest changes are rewarding trust in ways many marketers haven't noticed yet.

Here's what it means—and what you should be doing now. 👇

Google's Preferred Sources feature lets readers badge your brand for AI Overviews and AI Mode. Learn how to turn loyal readers into search visibility.